Job Posting: Digital Marketing Manager

At JTI we celebrate differences and everyone truly belongs. 46000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

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Digital Marketing Manager

What is this role about

As a Digital Manager you will be responsible for driving all digital marketing & (future) eCommerce activities directed towards JTI brands equity building consumer communication/activation and sales results in relevant digital channels that will support the achievement of JTI B2C and B2B business goals. You will also be responsible for developing and executing Digital Trade Engagement activities in the market focused on retail digital activation communication and engagement. As a center of digital expertise you will develop and implement initiatives to upscale digital literacy and skills across all functions. You will work in close collaboration with IT Marketing Trade and Legal fostering smooth processes and communication as well asaccurate budget management.

What will you do

• Lead digital capability building across the organization by sharing best practices collaborating with HQ and overseeing digital projects. Drive cross-functional planning and integrate data insights into decision-making especially within Marketing & Sales
• Collaborate with Legal and C&CA to explore online sales opportunities and consumer data collection. Use digital channels and integrated data to enhance user experience extract insights and build conversion-driven strategies targeting adult smokers
• Ensure digital campaigns are effectively tracked and reported. Work closely with the Tradeand Marketing teams to boost foot trafficand conversion. Define KPIs lead data-driven evaluations and recommend improvements
• Develop the ASP digital strategy by establishing KPIs and implementing tracking tools. Manage budgets and allocate investments to maximize ROI
• Support trade engagement through omnichannelstrategies and tools like Connexus. Drive data integration and customer analytics to improve engagement
• Hire mentor and develop a high-performing team
• Plan and lead the digital strategy for new RRP product launches including e-commerce ensuring alignment and timely execution

What are we looking for

• Minimum 5 years of experience in FMCG marketing or digital agency (tobacco industry a plus)
• University degree; MBA desirable
• 3 years in leadership with a collaborative mindset
• Fluent English
• Strong in data analytics digital strategy and strategic thinking
• Excellent communication & presentation skills
• Proficient in MS Office Google Suite and digital analytics tools

Are you ready to join us Build your success story at JTI. Apply now!

Next Steps:

After applying if selected please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI we strive to create a diverse and inclusive work environment. As an equal-opportunity employer we welcome applicants from all backgrounds. If you need any specific support alternative formats or have other access requirements please let us know.