Job Posting: Digital Acquisition & Conversion Manager

At JTI we celebrate differences and everyone truly belongs. 46000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us all you need to do is bring your human best.

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Digital Acquisition & Conversion Manager

What is this role about

As Digital Acquisition & Conversion Manager you will have responsibility for consumer acquisition via all online channels working with local marketing teams to amplify JTIs brands through best-in-classcreative and support in brand awareness initiatives. You will also work with Digital Retention to support their initiatives to drive loyalty.

What will you do

• Own the local application of the digital consumer acquisition strategy and a growing consumer base via Social SEO and Display
• Drive digital campaign briefs objectives and lead digital planning sessions with external agencies to achieve marketing objectives
• Manage Search and Display agencies to ensure campaigns are on track; hold weekly meetings to ensure improvements and actions are in place to drive incremental sales improve ROI and reflect latest trends in the industry
• Manage social campaigns including briefing uploading campaigns testing publishing and ongoing optimization
• Integrate an A/B testing strategy across channels
• Drive continuous reporting on activity KPIs and budget. Derive data-driven consumer insights. Budget management
• Work closely with the local ecommerce stream to ensure alignment with digital acquisition & conversion channel management

What are we looking for

• Bachelors Degree in Marketing Communications or a business-related field
• Minimum of 3 years of experience in digital acquisition and conversion with a good track record of success in digital customer acquisition
• Fluent English
• Well-versed in most forms of digital channels demonstrating strong analytical skills
• Experienced in managing and optimizing budgets effectively to meet key objectives and deadlinesbudget
• Strong numerical skills and commercial acumen
• Strong understanding of what best-in-classcreative and format looks like
• Strong reporting skills and confidence to present cases to support your decisions and future strategies. Strong communication and relationship-buildingskill

Are you ready to join us Build your success story at JTI. Apply now!

Next Steps:

After applying if selected please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI we strive to create a diverse and inclusive work environment. As an equal-opportunity employer we welcome applicants from all backgrounds. If you need any specific support alternative formats or have other access requirements please let us know.