Website Experience & Optimization Manager

About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertipsno SQL required. When everyone in the organization can see and learn from the impact of their work on product marketing and company revenue metrics they are poised to make better decisions.

Over 9000 paid customers including companies like Netflix Pinterest Sweetgreen and Samsara use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

About the Role

Reporting directly to the Head of Revenue Marketing the Mixpanel Website Owner will be responsible for overseeing the strategic planning development and management of and other digital properties. This role requires a blend of technical expertise marketing acumen and strategic thinking to ensure the website effectively supports our business goals engages visitors and converts traffic. The ideal candidate will have experience in digital marketing website management and performance CRO GEO SEO content strategy and web analytics.

Responsibilities

• Website Strategy and Planning: Develop and implement a comprehensive website strategy aligned with business objectives. Define and track website goals and KPIs to measure success and inform continuous improvement.
• Lead Generation and Conversion Optimization: Run a continuous testing program across all points of engagement. Implement best practices across the site to maximize conversion rates for all audience types.
• AI Chat Concierge: Implement and continually optimize our AI Chat functionality to evolve into an AI concierge for our web content.
• Content Management: With the content team create curate and manage high-quality relevant content to attract and engage our target audience. Design and build processes and to enable regular updates and maintenance of all website content including blogs case studies and product updates.
• GEO SEO and Organic Traffic: Implement technical SEO & GEO best practices to enhance site performance and visibility. Optimize website content and structure for search engines and LLMs to continually improve organic traffic volumes and rankings
• User Experience (UX): Working with the brand team design and maintain an intuitive and user-friendly website layout and navigation compliant with our brand standards. Ensure the website is accessible and provides a seamless experience across all devices.
• Globalization: Design socialize and implement a global strategy for web properties to enable our regional teams in multiple languages
• Analytics and Reporting: Track and monitor in real-time the website performance. Implement an early warning system for degradation in performance or outages. Monitor website performance metrics using Google Analytics and other relevant platforms. Provide regular reports and insights to stakeholders making data-driven recommendations for improvements.
• Compliance and Legal Issues: Ensure the website complies with legal standards such as GDPR and accessibility regulations. Implement and maintain robust website security measures to protect against cyber threats.
• Project Management: Oversee multiple complex web projects from conception to completion
• Vendor and Agency Management: Manage relationships with external contractors agencies and vendors ensuring high-quality deliverables within budget and timelines.

Were Looking For Someone Who Has

• 8 years of experience in website management preferably in a fast-growing innovative B2B tech environment
• Experience or curiosity to implement AI across the website
• Strong understanding of GEO SEO content strategy and user experience design
• Significant CRO success with a notable B2B website
• Experience working with Framer and Google Analytics
• Proficiency using creative software and tools- ideally AI-powered
• Excellent project management and organizational skills
• Strong analytical and problem-solving abilities
• Effective communication and collaboration skills
• Knowledge of security and compliance standards is a plus

#LI-Hybrid

Benefits and Perks

• Comprehensive Medical Vision and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Additional US Benefits: Pre-Tax Benefits including 401(K) Wellness Benefit Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

• Make Bold Bets: We choose courageous action over comfortable progress.
• Innovate with Insight: We tackle decisions with rigor and judgment - combining data experience and collective wisdom to drivepowerful outcomes.
• One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
• Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
• Champion the Customer: We seek to deeply understand our customers needs ensuring their success is our north star.
• Powerful Simplicity: We find elegant solutions to complex problems making sophisticated things accessible.

Why choose Mixpanel

Were a leader in analytics with over 9000 customers and $277M raised from prominent investors: like Andreessen-Horowitz Sequoia YC and most recently Bain Capital. Mixpanels pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling reliability design and service. Choosing to work at Mixpanel means youll be helping the worlds most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel we are focused on things that really matterour people our customers our partnersout of a recognition that those relationships are the most valuable assets we have. We actively encourage women people with disabilities veterans underrepresented minorities and LGBTQ people to apply. We do not discriminate on the basis of race religion color national origin gender gender identity or expression sexual orientation age marital status veteran status or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable we will consider for employment qualified applicants with arrest and conviction records. Weve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.