Senior Web and Digital Marketing Manager (US Remote)

Dallas, IA - USA

Monthly Salary: Not Disclosed

Posted on: 5 days ago

Vacancies: 1 Vacancy

Job Summary

Company Description:

Anomali is headquartered in Silicon Valley and is the Leading AI-Powered Security Operations Platform that is modernizing security operations. At the center of it is an omnipresent intelligent and multilingual Anomali Copilot that automates important tasks and empowers your team to deliver the requisite risk insights to management and the board in seconds. The Anomali Copilot navigates a proprietary cloud-native security data lake that consolidates legacy attempts at visibility and provides first-in-market speed scale and performance while reducing the cost of security analytics. Anomali combines ETL SIEM XDR SOAR and the largest repository of global intelligence in one efficient platform. Protect and drive your business with better productivity and talent retention.

Do more with less. Be Different. Be the Anomali.

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Job Description:

Anomali is a revolutionary AI-Powered Security Operations Platform that is seeking a visionary Senior Web and Digital Marketing Manager to create and execute the overall Anomali website strategy and drive digital / paid marketing this role youll be ensuring a seamless and engaging user experience and driving growth and engagement through compelling content design and functionality. You will work closely with different teams including sales marketing product and customer success to ensure that the website accurately represents the companys brand and values effectively communicates its product offerings and meets its business the overarching focus is on Digital Marketing analytics and performance. We are looking for a Senior Marketing Manager that brings passion and innovation to B2B SaaS product Digital Marketing.

Responsibilities:

o Establish and monitor key metrics/KPIs and reporting lead regular strategy review sessions and deliver insights to drive improvements in Digital / PaidMarketing effectiveness pipeline growth and the website customer journey.

o Collaborate with the growth marketing team to develop and execute conversion optimization campaigns including SEO GEO landing page optimization content optimization and user experience improvements.

o Own the definition and execution of the website strategy and roadmap based on hard data and company and business strategy needs.

o Project manage the day-to-day operations of including managing updates new page and content releases as well as address performance and content issues in a timely fashion.

o Collaborate with internal content providers to keep the site current and fresh (e.g. blogs press releases videos white papers case studies use cases etc).

o Drive a culture of experimentation utilizing A/B and multivariate testing rapid prototyping and iterative development to continuously improve website performance and user experience.

o Provide a crucial voice in decisions around applications in the web tech stack.

o Manage relationships with outside agencies that provide content strategy web development and digital marketing resources.

Qualifications

Required Skills and Experience:

o 5 years of digital marketing paid marketing growth marketing web marketing or similar with deep experience improving site traffic conversion rate optimization (CRO) SEO and GEO.

o Strong analytical skills with experience using data to inform product decisions and drive growth.

o Excellent cross-functional collaboration and communication skills with experience working in a fast-paced high-growth environment.

o Strong project management skills required -- Demonstrated ability to manage multiple projects simultaneously prioritize tasks and meet deadlines.

o Familiarity with A/B testing and multivariate user testing and other experimentation methods

o Strong communications skills and history of measurable pipeline growth.

o Experience managing external web agencies and external digital marketing resources along with efficient and effective budget management.

o Demonstrated ability to manage multiple projects simultaneously prioritize tasks and meet deadlines

o Passion for creating exceptional user experiences and delivering value to customers.

o Previous cybersecurity industry experience a plus.

oThis position is not eligible for employment visa sponsorship. The successful candidate must not now or in the future require visa sponsorship to work in the US

Equal Opportunities Monitoring

It is our policy to ensure that all eligible persons have equal opportunity for employment and advancement on the basis of their ability qualifications and aptitude. We select those suitable for appointment solely on the basis of merit without regard to an individuals disability race color religion sex sexual orientation gender identity national origin age or status as a protected veteran. Monitoring is carried out to ensure that our equal opportunity policy is effectively implemented.

If you are interested in applying for employment with Anomali and need special assistance or accommodation to apply for a posted position contact our Recruiting team atemailprotected.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager

Company Description:Anomali is headquartered in Silicon Valley and is the Leading AI-Powered Security Operations Platform that is modernizing security operations. At the center of it is an omnipresent intelligent and multilingual Anomali Copilot that automates important tasks and empowers your team ...