Director of PR & Brand Activations

Bevi is on a mission to transform how beverages are delivered and consumed. Our smart hydration systems eliminate the need for single-use bottles and cansmaking it easy fun and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology were building a future where Bevi machines are everywhere people live work and connect. Weve raised over $160M in venture capital serve thousands of customers across the US Canada UK and Ireland and weve been rapidly growing year over yearsaving over 1 billion bottles from addition to driving hypergrowth with our current product line Bevi is heavily investing in new product development.

Were seeking a forward-thinking Director of PR & Brand Activations to shape and steward Bevis external voice. This leader will own corporate PR executive communications brand storytelling brand activations earned media strategy and oversight of social media. They will work hand-in-hand with our PR agency and internal teams to elevate Bevis position across business sustainability tech workplace wellness and culture.

The right candidate brings strategic depth paired with operational discipline. They excel at uncovering narratives rooted in product innovation and impactand know how to deliver them across earned media social channels and thought-leadership platforms. This role is highly visible cross-functional and central to how Bevi shows up to customers partners and the broader market.

Key Responsibilities

PR Strategy & Media Relations

• Lead Bevis global PR strategy with a focus on corporate sustainability product and executive visibility.
• Manage and guide our PR agency providing clear direction prioritization and feedback.
• Build and deepen relationships with top-tier trade and category-relevant reportersbusiness tech workplace sustainability and lifestyle.
• Shape and execute proactive media moments including product announcements data storytelling milestones and purpose-driven initiatives.
• Own all media materials: press releases messaging frameworks Q&As fact sheets and briefing prep.
  
  

Corporate & Executive Communications

• Develop thought-leadership platforms for Bevis executive team including speaking engagements op-eds interviews awards and LinkedIn presence.
• Build consistent narratives that connect Bevis strategy mission and innovation roadmap to broader trends in sustainability beverage technology and the future of work.
• Provide counsel to internal leaders on communications topics and media moments.
  
  

Social Media Leadership

• Oversee Bevis social media strategy and presence ensuring strong narrative alignment across platforms.
• Partner closely with the internal social team to guide content strategy campaign planning community engagement and social analytics.
• Integrate earned owned and influencer opportunities into cohesive storytelling.
  
  

Strategic Support for Brand Activations

• Partner with the Brand Creative and Experiential Marketing teams to set the strategy for and to amplify tentpole moments (e.g. major conferences partner events sustainability summits) to drive maximum brand exposure and earned attention.
• Shape communications strategies that turn activations into earned and social storytelling opportunities.
• Create measurement frameworks to evaluate brand impact.

Narrative Development & Content

• Translate complex ideasproduct innovation sustainability impact customer storiesinto simple compelling narratives.
• Develop cross-channel messaging frameworks that ensure consistency across PR social digital and brand marketing.
• Create content for major announcements executive communications and strategic updates.
  
  

Issues Management & Reputation Stewardship

• Serve as a strategic partner to leadership on sensitive or high-risk communications decisions.
• Develop playbooks and escalation paths for crisis response service issues and other reputational topics.
• Ensure readiness across internal partners and agency teams.
  
  

Cross-Functional Leadership

• Partner across Marketing Product Sales Customer Success and Sustainability to surface stories and align messaging.
• Build repeatable systems templates calendars and dashboards that bring discipline and predictability to the communications function.
• Act as a senior advisor to cross-functional leaders on messaging and narrative alignment.
  
  

About You

• 10 years of experience in PR communications or corporate reputationideally within B2B B2B2C or tech categories.
• Deep experience managing PR agencies and leading integrated communications programs.
• Proven track record securing meaningful earned coverage and shaping strong executive visibility.
• Exceptional storyteller with the ability to translate data insights and product details into human-centric narratives.
• Strong understanding of how earned owned and social channels work together to influence brand perception.
• Adept at operating in a high-growth evolving environment with a balance of strategic perspective and hands-on execution.
• Calm clear communicator with sound judgmentparticularly in moments that require discretion or reputation management.
• Inclusive leader who builds trust elevates teams and brings cross-functional partners along with clarity and consistency.
  
  

What Success Looks Like

• Strong growth in earned media visibility across priority categories.
• A clear consistent narrative that reinforces Bevis category leadership and sustainability impact.
• A compelling well-aligned social presence that amplifies earned media and brand storytelling.
• Meaningful improvement in executive thought leadership including premium speaking opportunities high-quality interviews and editorial placements.
• A communications function that operates with rigor clarity and a measurable connection to business goals.
• Effective management of our PR agency in order to achieve earn media impressions KPIs

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Benefits:

• Comprehensive medical dental and vision insurance plans with BlueCross BlueShield 95% paid by employer
• 401(k) with company match
• Flexible PTO plus 12 company holidays and additional paid days for sick leave etc
• Generous fully paid parental leave for both birth parents and non-birth parents
• Fully employer paid disability and life insurances
• Wellness and fitness reimbursements
• Monthly stipends for cell phone use and commuting costs
• Onsite snacks weekly catered lunch and (of course) unlimited Bevi ... plus composting and terra-cycling too
• Happy hours team-building events bagel breakfasts Values awards - and more.

Were excited about supporting career growth and would love to be part of your professional journey. We know that talent comes in many forms and we value individual accomplishments specialized knowledge and genuine passion over just checking boxes on a requirements list. If any of our positions interest you please apply! Our recruiting team will contact you about next steps if wed like to move forward together.

A member of the Bevi Talent team will be reaching out about next steps if we would like to move forward.

Accommodations:

Bevi is committed to an inclusive hiring process and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact .