VP Marketing & GTM Strategy (fmd)
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Posted on:
10 hours ago
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1 Vacancy
Job Summary
Short Description
SPREAD is a Berlin-based Industrial AI SaaS company pioneeringEngineering Intelligence for complex manufacturing industries. Weve built the first AI-powered platform that connects fragmented engineering data to create a unified Product Truth enabling automotive OEMs aerospace manufacturers and defense contractors to trace requirements to field performance diagnose root causes in minutes (not weeks) and simulate system-level changes before implementation.
Were looking for aVP Marketing & GTM Strategy to drive SPREAD focus areas clarify how we win in those segments and which go-to-market motions we scale. You will combine structured problem-solving with hands-on execution to build a marketing engine that reliably generates and progresses a multi-million-euro enterprise pipeline.
This is a senior business-critical role working directly with C-level owning GTM strategy and the marketing function end-to-end.
Were looking for aVP Marketing & GTM Strategy to drive SPREAD focus areas clarify how we win in those segments and which go-to-market motions we scale. You will combine structured problem-solving with hands-on execution to build a marketing engine that reliably generates and progresses a multi-million-euro enterprise pipeline.
This is a senior business-critical role working directly with C-level owning GTM strategy and the marketing function end-to-end.
Your Mission
As VP Marketing & GTM Strategy you will:
What Youll Do:
1. Market & GTM Strategy:
- Define SPREADs market narrative positioning and target segments.
- Design go-to-market strategies for key industries and accounts in collaboration with Sales and Product.
- Build an integrated marketing engine across thought leadership ABM demand and product marketing.
- Lead and develop a multi-disciplinary marketing & BD team with clear priorities metrics and operating rhythm.
What Youll Do:
1. Market & GTM Strategy:
- Develop a clear view of priority segments and buying centers in automotive aerospace defense and related industries.
- Define ideal customer profiles and use cases where SPREAD has a strong right to win.
- Build GTM playbooks per segment: value drivers key messages competitive alternatives and recommended motions.
- Turn strategy into a prioritised portfolio of initiatives with explicit hypotheses success criteria and timelines.
- Prepare executive-ready GTM plans and updates that align leadership around focus and trade-offs.
- Own the Engineering Intelligence narrative: what it is why it matters now and how SPREAD differs from PLM/ALM analytics and generic AI tools.
- Shape a content strategy using POV pieces case studies and talks to reach both technical leaders and business stakeholders.
- Represent SPREAD at selected industry events and roundtables through keynotes and panels.
- Build repeatable formats for customer stories and playbooks that commercial teams can use in their engagements.
- With Sales identify strategic accounts and design account-specific programs (workshops executive briefings co-innovation formats).
- Structure multi-step journeys for these accounts from initial education to pilot expansion and long-term partnership.
- Maintain a structured view of each strategic account: stakeholders buying process current state risks and opportunities.
- Orchestrate field content and digital activities required to progress opportunities through long sales cycles.
- Oversee integrated campaigns across content events digital and partnerships that map to your GTM plays.
- Ensure product positioning and messaging are clear and specific for each key persona and industry.
- Align with Product on launch plans for major releases and ensure Sales has effective enablement (decks stories ROI cases).
- Work with specialists toexecute performance and lifecycle marketing while maintainingownership of priorities and effectiveness.
- Define the core metrics for marketing effectiveness: pipeline contribution conversion rates velocity and coverage in target accounts.
- Collaborate with Revenue Operations to ensure reliable data and dashboards in HubSpot/Salesforce.
- Establish a planning and review cadence: quarterly priorities monthly reviews and a manageable pipeline of experiments.
- Hire coach and develop a high-performing team across product marketing demand/field marketing and operations.
Your Experience
Experience & Background:
- 812 years in B2B software or industrial technology with responsibility for go-to-market and marketing in enterprise environments.
- Experience designing or leading GTM strategy for high-ACV multi-stakeholder deals.
- Proven track record of working closely with Sales and Product on shared pipeline and revenue goals.
- Exposure to technical or engineering-driven products (platforms data/AI industrial or engineering tools) and the ability to quickly understand complex technical concepts.
- Structured problem-solver: able to break down ambiguous GTM questions into clear analyses and decision options.
- Strong storytelling and communication skills: you can frame complex topics for executives engineers and commercial teams.
- Comfortable with data and metrics: you understand funnels unit economics and how to design tests to validate assumptions.
- Able to move between strategy and hands-on work: from crafting narratives and frameworks to shaping key decks and campaigns.
- Skilled at cross-functional collaboration aligning stakeholders around a small number of important priorities.
- Proven ability to build and lead teams set expectations and create an environment where specialists can do their best work.
- Bias for clarity and focus: you simplify where possible make decisions and ensure important work is finished.
- Comfortable in a growth-stage environment with incomplete information and evolving priorities.
- High sense of ownership for business outcomes not just marketing activity.
Why SPREAD
The Problem is Real:
Automotive OEMs aerospace manufacturers and defense contractors are drowning in engineering complexity. Software-defined vehicles have 10x the software they did a decade ago. Engineers lose 40% of their time searching for information across 15 disconnected systems. Our customers are desperate for a solution!
The Timing is Perfect
Automotive OEMs aerospace manufacturers and defense contractors are drowning in engineering complexity. Software-defined vehicles have 10x the software they did a decade ago. Engineers lose 40% of their time searching for information across 15 disconnected systems. Our customers are desperate for a solution!
The Timing is Perfect
- AI moment: Industrial AI adoption is accelerating (GenAI predictive analytics).
- Market tailwinds:Every OEM transitioning to software-defined products.
- Regulatory pressure: DO-178C (aerospace) ISO 26262 (automotive) require traceability.
- Budget: Engineering Intelligence is now a C-level priority (CTO CDO budgets).
- TAM: 15B (PLM ALM Engineering Analytics markets).
- Competitive moat: Proprietary Engineering Intelligence Network (EIN) ontology 3 years of R&D.
- Land & Expand:Start 300k expand to 2M per account (VW BMW proof points).
- Ownership: You own the outcomes not just the activity.
- Impact: Your work directly moves revenue and the companys trajectory.
- Learning: Weekly exec team strategy sessions access to top advisors.
- Flexibility: Remote-friendly Berlin HQ work from customer sites when needed.
Contact
Dmytro İefymenko
SPREAD AI
Köpenicker Str. 40c 10179 Berlin
Stay connectedfollow us onLinkedInfor the latest insights and updates
SPREAD AI
Köpenicker Str. 40c 10179 Berlin
Stay connectedfollow us onLinkedInfor the latest insights and updates
About us
SPREAD is pioneering Agentic Engineering Intelligence. Our low-code platform transforms fragmented hardware and software product data into dynamic Product Twins creating an AI-ready knowledge base that powers smarter decisions and automation across the entire product lifecycle.
At the heart of our technology lies the worlds first Universal Engineering Information Model (EIN) a semantic framework that connects domain-specific and lifecycle data into a federated Engineering Intelligence Graph continuously evolving over time. This foundation enables specialized AI agents to execute tasks like compliance checks dependency analysis and specification generation seamlessly integrated into the tools engineers already use.
The impact is tangible: companies using SPREAD achieve up to 10x faster time-to-market 50% lower lifecycle costs and significantly higher product quality.
Industry leaders such as Volkswagen Mercedes-Benz BMW Audi Rheinmetall and others rely on SPREAD to build the next generation of software-defined products.
Headquartered in Berlin SPREAD delivers enterprise-grade security (ISO 27001 & TISAX) full GDPR compliance and flexible deployment options in the cloud or on-premises.
Our Vision
The future of engineering is data-driven and agentic. We make product data the most accessible intuitive and impactful resource in engineering so that engineers can unleash their full creativity and drive innovation at scale.
At the heart of our technology lies the worlds first Universal Engineering Information Model (EIN) a semantic framework that connects domain-specific and lifecycle data into a federated Engineering Intelligence Graph continuously evolving over time. This foundation enables specialized AI agents to execute tasks like compliance checks dependency analysis and specification generation seamlessly integrated into the tools engineers already use.
The impact is tangible: companies using SPREAD achieve up to 10x faster time-to-market 50% lower lifecycle costs and significantly higher product quality.
Industry leaders such as Volkswagen Mercedes-Benz BMW Audi Rheinmetall and others rely on SPREAD to build the next generation of software-defined products.
Headquartered in Berlin SPREAD delivers enterprise-grade security (ISO 27001 & TISAX) full GDPR compliance and flexible deployment options in the cloud or on-premises.
Our Vision
The future of engineering is data-driven and agentic. We make product data the most accessible intuitive and impactful resource in engineering so that engineers can unleash their full creativity and drive innovation at scale.
Required Experience:
Exec
Key Skills
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- Accomodation
- Electrical Commissioning
- Customer Support
- CRM
- Application Engineering
About Company
SPREAD is pioneering Agentic Engineering Intelligence . Our low-code platform transforms fragmented hardware and software product data into dynamic Product Twins , creating an AI-ready knowledge base that powers smarter decisions and automation across the entire product lifecycle. At ... View more
