Dir-Insights & Analytics

ABOUT NCM:

We are the countrys largest most innovative cinema advertising platform whose mission is to unite brands with our young diverse audience through the power of movies and pop culture. Hundreds of millions of moviegoers watch The Noovie Showeach year which airs in movie theaters nationwide prior to the trailers and feature film. NCM offers advertisers incredible reach with unrivaled engagement making cinema a premium destination for advertisers. Were a dynamic fast-moving company focused on enhancing the moviegoing experience while developing creative ways for brands to connect with our hard-to-reach audience.

Were committed to diversity inclusion and belonging and strive to create a culture that leans into innovation collaboration accountability honor and perseverance. Were obsessed with the movies client solutions and having fun while we work. If that sounds like a great sequel to your careers story check us out at SUMMARY:

The Director of Strategic Insights & Analytics is a senior client-facing leader with 10 years of experience transforming media audience and performance data into clear compelling narratives that drive revenue and shape go-to-market strategy. This role serves as a trusted strategic partner to NCMs national and local Ad Sales teams regularly engaging directly with brand and agency clients to articulate NCMs value proposition present insights and support data-driven decision-making.

The Director leads a team of analysts and oversees high-visibility research measurement and analytics initiatives that demonstrate cinemas competitive advantage across the evolving media landscape. This role also champions the use of modern analytics including AI-enhanced visualization forecasting and automated storytelling to elevate NCMs insight capabilities and strengthen client relationships.

ESSENTIAL FUNCTIONS:

Essential duties and responsibilities may include but are not limited to the following:

• Lead the development execution and delivery of research projects that support both local and national Ad Sales teams.
• Serve as an insights partner to national and local Ad Sales regularly joining client meetings pitches and campaign reviews to present research address strategic questions and sell through NCMs data and measurement capabilities.
• Leverage AI-powered and automation tools (e.g. ChatGPT Tableau AI Power BI Copilot Excel Copilot etc.) to streamline data processing visualize insights and enhance storytelling.
• Collect analyze and interpret data from a variety of sources including first-party platforms (TransUnion) and syndicated sources (e.g. TransUnion Nielsen Comscore GfK)
• Design dashboards and visual reports that highlight campaign performance audience trends and competitive positioning.
• Execute ad-hoc analyses including reach & frequency modeling proximity mapping cross-tabs and demographic ranking comparisons.
• Stay current on evolving tools data sources and AI applications in media analytics to continuously advance research capabilities.

QUALIFICATIONS:

Knowledge/Skills/Abilities:

• Advanced analytical and quantitative skills with a proven ability to turn complex data into actionable insights.
• Strong communication skills; comfortable presenting to agency leads and large client teams.
• Strong leadership and mentoring skills to guide a team of Analysts.
• Expertise with AI-assisted analytics and visualization platforms such as Tableau Power BI Excel Copilot and generative AI tools for summarization and insight creation.
• Proficient with syndicated data systems (Nielsen MRI/Simmons Scarborough Comscore GfK) and geospatial or mapping tools.
• Exceptional written and verbal communication skills including the ability to craft data-driven stories for senior leadership and clients.
• Highly organized deadline-driven and detail-oriented with the ability to manage multiple priorities simultaneously.
• Professional demeanor and strong collaboration skills across departments.

Experience and Training:

Any combination of the following experience and training (designated as required and/or preferred) that would provide the required knowledge and abilities is qualifying.

Experience:

• Required: 10 years of experience in media research audience analytics marketing science or data-driven marketing.
• Preferred: Experience leading or mentoring a research or analytics team within a media network agency or data organization.
• Experience implementing AI-powered workflows ford data visualization insight generation and automated reporting strongly preferred.

Education:

• Bachelors degree in media Marketing Communications Statistics Business Analytics or a related field required.
• Advanced degree (Masters in Analytics Marketing Research or similar) preferred.

Licensure / Certification:

• None required. Certifications in data visualization or analytics tools (Tableau Power BI Python or AI analytics platforms) are a plus.

WORKING CONDITIONS

Work Conditions:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers phones photocopiers and filing cabinets.

Physical Conditions:

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. To request an accommodation please contact Human Resources at or email: .

****Out-of-market applicants are welcome. Please be advised that NCM does not pay any relocation expenses****

SALARY RANGE & BENEFIT OPTIONS FOR NEW YORK APPLICANTS:

Salary Range: Base Salary of approximately $125000-$150000 annually plus bonus - compensation is commensurate with skills & experience.

Benefits Options:

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• 401(k) Retirement Plan
• Life & Accidental Death & Dismemberment Insurance
• Short and Long-Term Disability Insurance
• Paid Holidays
• Paid Leave (parental vacation personal days and sick)
• Commuter benefits
• Pet insurance

This information is provided as the companys good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience skills education location and other job-related reasons.

NOTICE TO CALIFORNIA APPLICANTS: For details about the Personal Information We may receive in connection with your application with and/or employment with National CineMedia and your rights regarding that Personal Information please see our Employee / Officer / Director / Owner / Applicant / Independent Contractor Privacy Policy For California Residents at