Lead, Advertising Measurement (London)

Reddit is looking for an Ads Measurement Lead in London (supporting CPG Retail) to help our advertising partners succeed on our platform. This role will be an integral part of the Marketing Sciences team and overall Marketing organization driving our value proposition to agencies and brands by demonstrating the power and performance of Reddit as a media short were looking for a measurement lead with a marketers mindset. This Lead will be a key partner to our sales team fusing best practices industry knowledge and critical thinking in order to help clients achieve their brand and performance goals on Reddit. This role will be focused on supporting the Sales team to help win in the CPG/Retail vertical; growing full funnel revenue through measurement partnerships and signals excellence.

As Reddit is a rapidly growing company your primary responsibilities will evolve over time and there is a significant opportunity to drive impact within Reddit and support your own career growth. This role reports directly to the Head of Measurement EMEA.

Responsibilities:

• Daily responsibilities will span across advertising measurement performance optimizations vendor development advertising strategy teaching and supporting our sales team and research.
• Measurement knowledge including attitudinal survey research offline and online sales/ROI measurement impression/attribution/conversion and mobile tracking 1st and 3rd party insights storytelling and custom research.
• Collaborate closely with Client Account Managers to gain a deep understanding of clients campaign setups measurement stack and performance goals as well as collaborate closely with Product & PMM.
• Translate global best practices into EMEA context creating playbooks and best practices for EMEA specific campaigns.
• Translate data insights into actionable recommendations with clear justifications and expected outcomes maintaining regular communication of vertical updates and optimization suggestions to our team.
• Leverage measurement results to drive sales impact - developing benchmarks case studies media & creative best practices and refinement/optimization to our audience and targeting strategy to improve efficiency and effectiveness.
• Partner with Sales Marketing and Brand Strategy to develop compelling storylines that highlight opportunities for Reddit advertisers and our competitive advantage. Join key client meetings as a subject matter expert to provide technical guidance and objection handling.
• Develop and support our go-to-market teams in EMEA with your measurement expertise industry knowledge and insights specific to market nuances.
• Support the execution of innovative primary research that amplifies our narrative and value proposition to advertisers and the development of insights products that position Reddit as a curator of business-critical learnings to advertisers.
• The ideal candidate is someone who possesses the ability to collaborate effectively identify & understand issues and work effectively to create long-term solutions.

Who you are:

• A data-driven storyteller thats passionate about measurement to inspire and drive action.
• 6 years in ad research or ad tech at a research vendor media owner client or agency partner with significant experience working closely with Offline Sale Lift partners.
• You are familiar with the ad measurement landscape and the primary vendors products and services that advertisers use to measure performance & brand - and how it all works from a technical perspective.
• A knowledge of experimentation and familiarity with the underlying statistical methods
• Expertise in these three areas of measurement across verticals:
• Reach: impressions viewability on-target percentage brand safety etc.
• Resonance: brand awareness consideration intent etc.
• Reaction: attribution conversion sales lift tune-in foot traffic etc.
• Experience optimizing toward DR focused KPIs as well as knowledge of holistic media planning to support brand awareness and performance campaigns in tandem
• Experienced in executing incrementality testing developing testlearn agendas and working with engineering product teams on advanced measurement cases.
• You have a strong background in the execution analysis and presentation of quantitative advertising research.
• Proven ability to weave primary research 1st party platform data and 3rd party/syndicated research together into a cohesive and compelling story of strategic importance.
• Experience working with measurement vendors to bring new services and capabilities to life at a technology company.
• Exceptional written and oral communication skills youre articulate and engaging
• Motivated self-starter who thrives in unstructured environments on an evolving team
• BA/BS degree

Benefits:

• Global Benefit programs that fit your lifestyle from workspace to professional development to caregiving support
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Group Personal Pension Scheme with Employer match
• Private Medical and Dental Scheme
• Income Replacement Programs
• Bike to Work scheme
• Flexible Vacation & Paid Volunteer Time Off
• Generous Paid Parental Leave

In select roles and locations the interviews will be recorded transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording transcription and summarization prior to any scheduled interviews.

During the interview we will collect the following categories of personal information: Identifiers Professional and Employment-Related Information Sensory Information (audio/video recording) and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information including our retention of it please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If due to a disability you need an accommodation during the interview process please let your recruiter know.