Live & Social Commerce Executive, D2C

The Social & Live Commerce Executive position is a liaison between KOLs / KOCs and the Account/clients team facilitating Affiliate campaigns & AI live stream operations. Responsibilities include researching & proposing micro/nano KOCs lists and managing project scopes and timelines to ensure successful execution. The role requires strong partnership management with KOLs/KOCs and consistent communication with internal teams to track progress and knowledge of affiliate marketing industry trends

What You Will Do

Affiliate Marketing (40%)

• Execute affiliate marketing campaigns through KOLs/KOCs across platforms such as Shopee TikTok and Lazada...
• Source negotiate and manage relationships with KOLs/KOCs to ensure content is effective timely and aligned with brand positioning.
• Monitor key performance metrics (GMV booking fees engagement rate etc.) analyze campaign effectiveness and propose optimization strategies.
• Coordinate internal stakeholders (KOL brand platform) to ensure revenue and budget KPIs are met.

Live Commerce (AI Live Operations) (60%)

• Pitch & Plan: Support the BD team with case studies assess feasibility and develop a project timeline.
• Onboarding: Create detailed implementation plans coordinate internal stakeholders
• Shooting: Ensure the equipment checklist and production quality meet platform standards.
• Pre-live: Set up livestream systems (TTS tech infrastructure) and coordinate training sessions if needed.
• Live Execution: Oversee live sessions handle real-time issues and ensure smooth and effective execution.
• Reporting: Analyze sales results and engagement metrics post-live; provide insights and recommendations for future improvement.
• Retention: Develop strategies to retain and grow client relationships and encourage recurring livestream sessions.

Who You Are

• Proficiency in Vietnamese & English
• Minimum of 1 year of experience as KOLs/KOCs management role in a digital marketing agency especially in an account executive social media role.
• Have hands-on experience in e-commerce live streaming on TikTok Shopee Live or compatible platforms.
• Strong understanding of KOL/KOC scouting and influencer platforms.
• Result-driven and have a good sense of responsibility as well as a strong enthusiasm
• Experience working with production team: know how to check filming equipment (camera lighting mic) content quality.
• Experience in a fast-paced work environment
• Ability to multi-task in a fast-paced environment
• Proven organizational skills and attention to detail as well as the ability to prioritize and work well in an environment with competing demands
• Very willing to learn every day easy to manage and highly collaborative.
• Excellent communication and negotiation skills.
• Ability to work collaboratively with cross-functional teams.

Why Youll Love It

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
• Annual Leave: 15 days and other leave types
• Quarterly Annual MVP Awards
• Private health Insurance
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in professional active international and dynamic environment