PR Lead Asia

Wise is unlike any other financial services company. Youll be part of a global movement that is bringing transparency and irreversible positive change around the world. Opportunities are everywhere here - to try something new to learn to do meaningful and impactful work and theyre yours for the taking. Theres no corporate nonsense and no old-fashioned hierarchy. Instead we work in individually responsible and empowered teams where youll get tons of guidance and support from your Lead and talented super-smart colleagues from all over Wise.

So if youre an experienced PR leader with a passion for building brands driving strategic communications and leading with impact wed like to hear from this regional senior role youll work with the APAC Head to support the region collaborating directly with the APAC Regional Leadership & Marketing teams while also driving our growth in Singapore & Japan.  This role is based in our Singapore office.

What youll do:

• Lead integrated creative campaigns: Plan and execute PR-led campaigns that drive brand fame and measurable business impact. Develop culturally relevant concepts for Singapore and Japan in tandem with our local agencies and freelancer partners.

• Develop regional frameworks and playbooks: Create communications frameworks crisis protocols and campaign playbooks alongside the team that markets can adopt. Document best practices and build systems that help the team scale effectively.

• Manage agency partnerships: Directly oversee PR agency relationships in your markets conducting performance reviews optimising outputs and ensuring ROI while providing strategic inputs to the Asia team on their respective agency relationships.

• Partner cross-functionally: Work closely with Marketing Brand Product and Regional Leadership teams to ensure communications efforts are aligned and reflect consistent brand voice. Provide comms counsel that shapes business strategy

• Handle crisis and issues management: Lead rapid response communications during sensitive situations coordinating with global teams and providing steady leadership under pressure.

• Drive performance tracking: Manage and report on PR activities with clear metrics that demonstrate impact. Connect PR outcomes to business results and inform future planning with data-driven insights.

Qualifications :

What youll bring:

• Leadership experience: Youve spent 8-12 years building your career in public relations with proven experience leading communications strategy or senior leadership roles. Youve worked in-house at tech or fintech companies where youve both set strategy and delivered excellent execution. Youre comfortable interfacing with C-suite and regional leadership providing counsel that influences business decisions and you have the gravitas and judgment to be trusted as a proxy for the APAC Head from time to time. 

• Tech/fintech sector expertise: You understand product launches regulatory complexity fast-paced environments and how to communicate technical concepts simply.

• Strategic thinking with execution excellence: You can develop comprehensive communications strategies and roll up your sleeves to execute campaigns. Youre not too senior to write a press release or brief an agency but youre strategic enough to shape regional direction.

• Quality standards and feedback: You can differentiate between excellent and good work providing constructive feedback that elevates team output without bottlenecking workflow. You review quickly give clear direction and maintain high standards while being pragmatic about timelines.

• Regional mindset: Asia experience is a must - youve worked across multiple markets and understand how to adapt strategies for local context. Youre comfortable working across time zones and collaborating with global teams.

• Strong writing and communication skills: Crafting press releases strategic briefs campaign concepts and leadership communications is second nature to you. You can distill complex information into compelling narratives and adapt tone for different audiences.

• Crisis management experience: You can handle sensitive situations with composure having experience managing issues in regulated or complex environments. You know how to protect brand integrity while navigating challenging situations.

Itll be ideal if you:

• Are already based in Singapore and have valid Singapore work rights

• Have PR experience in both Japan and Singapore markets

Whats in it for you:

We offer you a position in the driving seat at one of the worlds foremost tech companies and a chance to truly be a part of something great. It goes without saying that youll be a part of a fun friendly atmosphere with plenty of opportunities to grow personally and professionally. Youll get a competitive salary flexible work hours and the opportunity for international travel. Everyone gets shares in the company too because we believe that what were building belongs to each of us. Youll also get other benefits which you can find out more about here.

Additional Information :

Salary: SGD 13000 - 18000 per month RSUs

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

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Remote Work :

No

Employment Type :

Full-time