Customer Insight Analyst Head Office

Role:Customer Insight Analyst - Head Office

Location: Bournemouth

Reference: HOB1161934

Closing Date: 02/01/2025

Creativity is Hobbycrafts reason for being so when you join our fantastic team you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.

Customer Insight Analyst - Hobbycraft Head Office BH23 6HG

Pension with a 4% contribution 25 days holiday increasing every year 40% discount in our stores

This is a full-time role working 37.5 hours. Our core business hours are Monday to Friday 10am to 3pm with a flexible approach to start and finish times

Our hybrid working model is 3 days in the office 2 days working from home

Customer Insight Analyst

Turn data into stories. Spark creativity. Shape the future of arts & crafts retail.

Do you love diving into data spotting patterns and discovering the why behind customer behaviour Do dashboards SQL queries and customer journeys get your brain buzzing (in a good way) And do you want your work to genuinely matter

If so wed love to meet you.

Were looking for a Customer Insight Analyst to join our close-knit Insight team at our Head Office in Christchurch Dorset and yes were as colourful crafty and creative as our customers.

Why this role is exciting

Youll be joining one of the UKs biggest arts and craft retailers with a wonderfully loyal community of makers who shop across our stores website app and even our TV shopping channel. Its a big vibrant customer base and we want to understand them even better.

Thats where you come in.

What youll be doing

Using SQL (BigQuery) Looker dashboards our Google Cloud environment and Bloomreach Engagement CDP youll turn raw data into insight that helps the business make smarter decisions. Think customer behaviour stories clear reporting smarter segmentation and personalised experiences that delight our makers.

Youll work with brilliant people across CRM Digital Marketing and Trading the people shaping what we send show and sell. And youll also help keep the automated data processes running smoothly behind the scenes (dont worry well show you the ropes).

No two days will look the same. And thats the fun of it.

Your day to day

Pull apart customer behaviour across web app stores and TV and spot the juicy insights hiding within.

Build dashboards in Looker that people actually use (and get excited about).

Help teams understand whats working and what isnt through A/B testing and campaign analysis.

Create clever customer segments that make our CRM communications and paid media campaigns more personalised and relevant driving demonstrable uplifts in performance

Play with Bloomreach Engagement our customer data platform to build segments scenarios and dynamic content that feels magic to customers. Dont worry if you havent used it before; well train you up.

Run deep dives that reveal things like these people love bulk-buying yarn or this group only shops when new Stamping launches drop.

Keep our automated data processes happy and healthy theyre the silent heroes of everything we do.

Turn complex analysis into simple friendly insights that help teams make great decisions.

Spot early signs of customer churn and help shape retention ideas.

Basically if it helps us understand customers better youre involved.

What youll bring

Strong SQL skills (BigQuery makes us smile).

Experience with big datasets and cloud tools.

Dashboard-building confidence Looker fans especially welcome.

A curious mind and a love of problem-solving.

Some Python knowledge (or the desire to grow it).

A knack for explaining complicated things simply.

Attention to detail and a drive to get things right.

Comfort working at pace its never boring here.

Familiarity with A/B testing principles and stats.

Bonus points for:

Google Cloud experience

GA4 know-how

Working with Bloomreach Engagement or Jinja

Understanding of data modelling

Caring deeply about data quality and automation

We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process you can contact us at and let us know what adjustments you may need.

At Hobbycraft we celebrate the joy of crafting and we celebrate all of our colleagues and customers. As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill passion love of craft and customer service which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft is an equal opportunity employer who takes equality diversity inclusion and belonging very seriously we regularly review our policies and practices to ensure not only compliance but also best practise from an employment perspective.

Hobbycraft are proud to be an equal opportunities employer and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race sexual orientation nationality ethnic origins religion or belief disability age gender marital or family status.

Were here to help you create

Our passion for craft is at the centre of everything we do. This is reflected in our creative and knowledgeable Hobbycraft store colleagues who are always on hand to help and our vast carefully selected range of quality products. Throughout the year we also host a variety of workshops and demos in stores and online designed to give everyone the opportunity to master a new craft or refine a beloved one.

Were here to support everyone on their crafting journey from parents looking to encourage their creative kids to student artists expert knitters model making hobbyists and more! Why not come into your local Hobbycraft store today and find the perfect craft for you