Associate Manager Reeses & Premium Mississauga

Job Title: Associate Manager Reeses & Premium
Location: Mississauga

Work Setup:Hybrid (3 days in the office 2 days at home)

The Hershey Company

Your career. Your ownership. Together well make more Moments of Goodness.

Hershey employees get to make real impactful changes daily. We are looking for thinkers leaders and challengers people who initiate and make a true impact. Here at Hershey Canada we strike the perfect balance between autonomy and support. Our managers are equipped to foster your career aspirations and empower your growth. With resources like e-learning coaching cross-functional projects your personal and professional growth is paramount to the team. Hersheys people-focused mindset is what makes our culture so sweet.

Major Canada brands include OH HENRY! HERSHEYS KISSES BROOKSIDE POT OF GOLD JOLLY RANCHER REESES TWIZZLERS HERSHEYS SKOR CHIPITS and ICEBREAKERS.

Hershey Canada is proud of our position as Forbes Canadas Top Employer. Weve been recognized as a Greater Toronto Top Employers for the 5th consecutive year. Weve also been named as a Great Place to Work for 2024 - 2025!

At The Hershey Company were committed to making a difference in the communities where we live work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today.

About the Role:

In this role you will lead the strategic and operational management of the Reeses brand in Canada. You will own the annual brand plan drive fully integrated marketing campaigns partner with cross-functional teams to deliver flawless in-market execution and steward both innovation and renovation initiatives. You will operate as a strong business manager balancing insights creativity financial rigour and cross-functional leadership to drive sustained growth for one of Hersheys most iconic brands.

What will you do:

• Lead the creation of the annual Reeses brand plan grounded in consumer insights and commercial priorities
• Develop lead and execute best-in-class IMC campaigns with agency partners ensuring strong creative and media delivery against critical in-market timelines
• Partner with Sales and cross-functional teams to align go-to-market activation plans and ensure flawless execution in-market
• Lead commercialization process for innovation and renovation projects collaborating closely with Operations R&D Finance and Packaging
• Strong ownership of marketing budget; identify and manage the brands budget spend to effectively execute plans

Outcomes Expected

• Deliver integrated marketing communications and 360 campaigns that reinforce brand equity and drive full funnel results
• Maximize growth opportunities through proactive monitoring of brand and competitive performance and translating insights into actionable recommendations
• Ensure successful in-market activations aligned with business and marketing objectives
• Maintain commercialization timelines and portfolio optimization
• Present compelling selling stories to internal leadership and retailer partners to win support for recommendations

Additional Responsibilities:

• Build compelling presentations for senior management sales organization and external buyers
• Drive continuous assessment of consumer customer and category trends to inform brand strategy
• Proactively identify risks and roadblocks; take initiative to problem-solve and keep plans on track
• Cultivate strong working relationships with internal (Sales R&D Operations) and external (agency packaging suppliers) partners

What We Need:

• Ability to thrive in and handle ambiguity and fast-paced environment
• Ability to build and deliver against strict timelines
• Strong leadership skills and ability to work collaboratively with cross-functional teams
• Superior strategic thinking and planning coupled with outstanding analytical abilities
• Overall business knowledge and holistic general management approach
• Strong verbal and written communication skills for diverse audiences including Senior Management
• Demonstrated accountability for sales and income results
• Problem-solving and innovative solutions experience
• Experience with P&Ls and cost accounting
• Strong knowledge of AC Nielsen analytics

Experience & Education:

• Bachelors Degree required
• Minimum of 2 years of progressive brand management experience in Packaged Goods or similarly disciplined industry

Hershey Canada is proud of being named to Forbes Canadas Best Employers 2021 List and Forbes 2021Worlds Top Female Friendly Companies. We have also been recognized as one of Greater Torontos TopEmployers for 2022 Canadas Top 100 Employers for 2022 and one of Canadas Most Admired CorporateCultures 2021.

At Hershey Canada we seek the advancement of an inclusive and respective culture by having a diverseworkforce and inclusive environment to create more Moments of Goodness for our employees and Canada extends opportunities to qualified applicants and employees regardless of race national orethnic origin colour religion age sex sexual orientation gender identity or expression marital status familystatus genetic characteristics disability or any other protected status.

We will provide accommodations throughout the recruitment selection and/or assessment process to supportdiversity equity and inclusion in our hiring. Please inform the Talent Acquisition team if you requireaccommodation in order to participate in our hiring process.