Acquisition Strategy Senior Director

THE POSITION
Our roster has an opening with your name on it

Were looking for an Acquisition Strategy and Planning Senior Director to shape and lead our acquisitioninvestment and activation strategy across Casino to drive company growth. High profile role with theopportunity to make a material impact on the business outcome for FanDuel Group.

In addition to the specific responsibilities outlined above employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Accountable for investment and allocation strategy across mediabonusand generosity throughmargin
• Define & own the new-to-group acquisition strategy to create a modern marketing organization with akey focus on new customer acquisition efficiency for Casino
• Lead a team of marketers that focus on key strategic capabilities that efficiently reach andacquirenew customers across business verticals
• Develop and own go to market strategy for new states while ensuring we continue to dominate in new states
• Own the strategy of media mix allocation and drive an innovation roadmap for short-term & long-term optimizations to deliver greater ROI for Casino
• Develop a framework for breakthrough targeted competitive offers focused onacquiringnew customers with a focus on lifetime value within the Casino space
• Develop strong relationships with cross functional teams driving effective collaboration across marketing analytics commercial and product
• Own commercial valuations and their impact on activations for all new to group deals
• Work with product and content teams to continually improve the end-to-end new customer experience from response to conversion
• Constantly seek optimization and growth through qualitative and quantitative data analysis
• Provide senior management with post-initiative ROI analysis paired with consumer insights to make recommendations to increase acquisition and drive a premium brand experience

THE STATS
What were looking for in our next teammate

• Minimum 10 years of experience in digital/growth marketing with a focus on consumer acquisition
• Minimum 4 years of managerial experience preferred
• Bachelors degree in marketing Business or Analytical field (or other relevant discipline) preferred
• Strong communicationskills and experience influencing senior leadership teams
• Proven growth mindset: Product led data driven and highly creative.
• Youareresults oriented with the need to be objective and measure performance
• Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity
• Track recordof delivering business outcomes.
• Strong analytical rigor to your decision making
• Ability and eagerness to effectively balance the big-picture strategic work with execution
• Proficient in a range of tools across the marketing stack: Amplitude Adjust GAChartiopreferred
• Customer focused
• Interest in the Casino industry preferred

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: Americas #1 Sportsbook FanDuel Sportsbook; its leading iGaming platform FanDuel Casino; the industrys unquestioned leader in horse racing and advance-deposit wagering FanDuel Racing; and its daily fantasy sports product.

In addition FanDuel Group operates FanDuel TV its broadly distributed linear cable television network and FanDuel TV its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states Canada and Puerto Rico.

The company is based in New York with US offices in Los Angeles Atlanta and Jersey City as well as global offices in Canada and Scotland. The companys affiliates have offices worldwide including in Ireland Portugal Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment the worlds largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning mental health support and fitness benefits. We offer generous paid time off (PTO & sick leave) annual bonus and long-term incentive opportunities (based on performance) 401k with up to a 5% match commuter benefits pet insurance and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location role and level.

FanDuel is an equal opportunities employer and we believe as one of our principles states We are One Team!. As such we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion creed sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status or any other characteristic protected by state local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued respected and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please email.

The applicable salary range for this position is $171000 - $214000 USD which is dependent on a variety of factors including relevant experience location business needs and market demand. This role may offer the following benefits: medical vision and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-Hybrid

Required Experience:

Exec