Performance Marketing Manager

About the Role (fully remote)

Were looking for a Performance Marketing Manager to help drive qualified applicants efficiently across our paid media channels. Prior experience in driving full-funnel conversions fully online is essential for this role.

Youll support campaign setup tracking and optimization across Meta LinkedIn and Googlewhile also helping us test and scale emerging platforms like TikTok Reddit Quora and Taboola.

Youll work closely with our colleagues in performance marketing creative and marketing

automation teams to improve performance across the full funnel from lead to enrollment.

This is a hands-on data-driven role focused on results. You will take ownership of a select number of markets.

Your Key Responsibilities

Paid Campaign Execution

• Launch monitor and optimize campaigns on Meta LinkedIn Google and YouTube
• Support AI-driven campaigns like Meta ASC and Google PMax
• Track CPL and performance by region audience funnel stage and creative
• Maintain UTM consistency and campaign tracking across GA4 ad platforms and HubSpot

Lead Quality & Funnel Reporting

• Track CPL CPA (App Start) CPA (Submit) and CPE (Enrollments)
• Monitor lead quality in HubSpot (NXU status lead lifecycle stage program of interest)
• Help maintain and improve weekly monthly and quarterly reporting dashboards
• Flag underperforming campaigns and propose corrective actions

Creative & Asset Testing

• Support creative briefs for video copy static and platform-specific formats
• Monitor creative performance by asset message format and placement
• Provide structured testing recommendations across TOF MOF and BOF

Bonus: New Channel Testing

• Assist with exploratory campaigns on TikTok Reddit Quora Taboola and programmatic
• Track CPL and lead quality from new sources
• Help assess whether new channels should scale or pause

Requirements

• 46 years of hands-on experience in performance marketing across multiple markets
• Confident using Meta Ads Manager LinkedIn Campaign Manager and Google Ads
• Familiar with AI campaign types like ASC and PMax
• Strong understanding of UTM tracking GA4 and CRM integration (HubSpot preferred)
• Skilled in spreadsheets (Google Sheets or Excel pivot tables formulas charts)
• Comfortable reporting CPL and conversion metrics to multiple stakeholders
• Bonus: experience testing or scaling emerging platforms (TikTok Reddit Quora Taboola)
• Bonus: experience targeting audiences in Africa Asia or the Middle East

Success Looks Like

• Campaigns deliver qualified leads at or below target CPL
• Weekly and monthly performance reports are accurate clear and actionable
• Insights from data lead to smarter creative testing and channel improvements
• Emerging platforms are tested in a structured way and either scaled or cut based on result

Required Experience:

Manager