Digital Performance Specialist

Key Responsibilities:

• Agency Oversight: Ensure the digital agency executes and optimizes campaigns correctly delivering results in line with brand objectives and performance KPIs.
  
• Campaign Monitoring & Optimization: Track live campaigns (Google Ads Meta programmatic etc. identify inefficiencies and recommend optimizations to improve performance.
  
• Budget & Spend Tracking: Monitor daily and monthly campaign spending to ensure budgets are used efficiently and deliver maximum ROI.
  
• Performance Analysis & Reporting: Generate and analyze reports on campaign performance website traffic and SEO providing datadriven insights for continuous improvement.
  
• Paid Social Media & Digital Calendar Management: Maintain the paid social media calendar and overall digital media calendar ensuring alignment with marketing activities and product launches.
  
• Website & Landing Page Performance: Work with internal teams and the agency to ensure the websites are updated optimized and aligned with campaign objectives.
  
• SEO & Organic Growth: Oversee SEO strategies ensuring onpage content and site structure are optimized for improved organic search rankings.
  

• Bachelors degree in a related field.
  
• 23 years of experience in digital marketing campaign tracking and agency coordination.
  
• Only local or expatriate candidates in KSA with family sponsorship and a valid Iqama are eligible to apply as our client cannot provide a residency visa.
  
• Strong understanding of paid media (Google Ads Meta Ads Manager programmatic) and performance tracking.
  
• Experience managing digital marketing budgets and tracking media spend efficiency.
  
• Proficiency in GA 4 Google Data Studio and SEMrush for campaign performance analysis.
  
• Experience with website content management (Adobe Experience Manager NetDirector or similar CMS).
  
• Strong organizational skills to maintain and manage digital media calendars.
  
• Excellent communication and presentation skills to ensure smooth collaboration between internal teams and external agencies.
  
• Ability to analyze data and provide actionable insights to improve digital marketing performance.
  
• Native Arabic with fluent English.
  
• The role requires travel frequently to Dubai.