Marketing Specialist
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Job Summary
As a Marketing Specialist you will play a key role in executing and optimizing marketing campaigns enhancing brand visibility and supporting content development digital strategy and event coordination.
You will collaborate with sales design and product teams to drive business growth and engage with our target audience across multiple channels.
Key Responsibilities:
a. Marketing Campaigns
- Plan and execute multichannel marketing campaigns across email social media web and paid media to drive brand awareness and lead generation.
- Analyze campaign performance metrics and optimize strategies for maximum engagement and ROI.
- Support SEO & SEM initiatives ensuring content is optimized for visibility and rankings.
b. Content & Digital Marketing
- Develop and edit engaging content for blogs social media email newsletters and website updates.
- Coordinate with designers and content creators to produce marketing assets including graphics videos and presentations.
- Manage and grow social media presence on LinkedIn Facebook and other relevant platforms.
c. Event & Webinar Marketing
- Plan and execute webinars and industry events ensuring high participation and brand positioning.
- Support the sales team with event collateral landing pages and followup strategies.
- Manage event promotion and postevent engagement communication.
d. Brand & Lead Generation Support
- Assist in developing marketing automation workflows and lead nurturing campaigns.
- Manage and maintain email marketing lists segmentation and campaign performance tracking.
- Conduct market research and competitor analysis to identify trends and opportunities.
Requirements
Qualifications & Skills
- 23 years of experience in B2B marketing digital marketing or content marketing preferably in technology ERP or IT sectors.
- Strong experience in email marketing social media management and content creation.
- Knowledge of marketing automation tools and analytics platforms like Google Analytics.
- Familiarity with SEO & SEM.
- Excellent copywriting and communication skills with attention to detail.
- Experience with graphic design tools (Canva Adobe Suite) is a plus.
- Ability to analyze marketing metrics and provide datadriven recommendations.
- Selfmotivated creative thinker with a passion for marketing and brand storytelling.
Benefits
Competitive salary and benefits package.
Opportunity for career growth and development.
Friendly and collaborative work environment.
Exposure to international HR practices and standards.
Medical Insurance
Required Experience:
Unclear Seniority
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Looking for business growth with Epicor ERP solutions? Index Infotech is an authorized Epicor partner, providing expert implementation, customization & support to maximize your business success.
