SEO & Content Management Manager (all genders)

Welcome to Glow25!

We are a dynamic fast-growing beauty and pro-aging company based in Berlin.

Our heartfelt mission: Glow moments that last for our community and for us as a team.

Work at Glow25 should inspire excite and be fun. Thats why were looking for smart empathetic people who take ownership and grow with us.

Join Glow25 and help us redefine beauty. Were excited to meet you!

These are our current challenges and future goals:

We are looking for an experienced SEO & Content Manager to own our organic search strategy and digital content systems including our DAM platform (Bynder). You will lead SEO performance across technical on-page and AI/LLM search dimensions while building scalable content infrastructure for campaigns and international expansion.

You will collaborate with Marketing and Tech to ensure search-optimized strategically structured content. This strategic role includes operational support in Shopify or DAM during peak periods.

Ideal for someone analytical structured and passionate about scalable content frameworks.

This is where we need your support:

• SEO Strategy & Execution: You own our organic search strategy end-to-endfrom keyword research and competitive analysis to on-page optimization and E-E-A-T improvements. You steer our external SEO agency build scalable international frameworks and ensure every launch follows SEO best practices.
• AI/LLM Search & Technical SEO: You stay ahead of the curve by developing visibility strategies for AI-powered search (Google SGE ChatGPT Search Perplexity) and creating content optimized for LLM retrieval. You also lead technical audits and partner with Product/Engineering to resolve crawl indexation and performance issues.
• Digital Asset Management (DAM) Ownership: You take full ownership of Byndershaping taxonomy metadata tagging and governance to keep our assets organized and accessible. You drive integrations with Shopify build scalable structures for campaigns and international expansion and train teams across the organization.
• On-Site Content Optimization: You develop SEO-informed content structures for PDPs landing pages and collections that perform. You ensure quality and alignment through QA and step in to support Shopify/Bynder updates when the team needs it most.
• Internationalization & Scalability: You build modular content and asset frameworks designed to scale across markets. You create localization guidelines and ensure our systems are ready for efficient seamless international rollouts.

You have the following experience:

• Fluent English & German (C1-2) is required. Additional languages such as French Dutch Italian or Spanish are a strong plus.
• 35 years of experience in SEO content management or digital experience management (D2C wellness beauty and supplement sectors preferred).
• Strong technical SEO expertise and understanding of organic growth levers.
• Experience with AI/LLM searc h or strong interest in emerging AI-driven search dynamics.
• Hands-on experience with Shopify and digital asset workflows.
• Experience with DAM platforms (Bynder experience is a strong plus).
• Highly organized structured and detail-oriented.
• Proficient with SEO tools (GSC GA4 Ahrefs/SEMrush Screaming Frog).
• Excellent communication skills and ability to collaborate cross-functionally.
• Comfortable balancing strategic work with hands-on execution.

Thats something you can look forward to:

• Work flexibly in the way that suits you best. Work when and where youre most productive with flexible hours and smart time tracking.
• Home office Done right. Weve got you covered: receive a one-time 500 allowance to set up your perfect workspace.
• Fully equipped from day one. Mac or Windows you choose what works best for you.
• Glow Card your monthly treat. Get 50 every month to spend however you like thats 600 a year just because.
• Learning is part of the deal. Whether its our Glowcademy dedicated learning time or personal development support we invest in you not just in numbers.
• Lets Glow! Enjoy 40% off our entire product range yes everything.
• Take a break youve earned it. 30 vacation days 1 personal holiday up to 10 additional unpaid days off when you need a real reset. Oh and New Years Eve Thats a day off too!
• Stay healthy stay glowing. Our company health insurance reimburses up to 600 per year for extras like vision aids alternative medicine or dental cleanings.
• Thinking ahead. After your probation period well contribute 600 toward your pension plan and if you add more well top it up with an extra 20%.
• Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms.
• Team spirit to go. Our Glow25 merch is more than just fabric its your badge of belonging.
• Culture that truly shines. For five years in a row weve been recognized as a Top Company on Kununu - proof of the strong positive and genuine culture we live every day.

Yay! Youve made it this far!

But theres one more thing we want to say: Dont hesitate! Especially if youre a woman or from an underrepresented group. Even if you dont check every box we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger and the stronger our team is the better we can fulfil our mission of helping people bring more energy into their daily lives.