DIGITAL AND SOCIAL MARKETING AND CONTENT MANAGER

We are currently seeking a Digital and Social Brand Marketing and Content Manager to create direct and implement the companys social web mobile digital editorial and content plans. The job encompasses content development strategic planning tactical execution social listening and consumer engagement from both a B-to-B and B-to-C perspective. The position is responsible for utilizing the companys assets to form a cohesive impactful plan that delivers on a variety of objectives.

The focus will be in developing and implementing marketing strategies for the companys Super Girl Series three festival-style events created to empower and uplift women in a variety of industries and the No Hate Tour our national bullying prevention initiative produced at high schools in 50 markets annually.

The individual in this position must possess excellent leadership communication and follow-up skills as well as the ability to create content strategically execute its distribution and analyze the results. The ideal candidate would be a passionate proactive creative highly organized hard-working detail-oriented self-starter with a minimum of 5 years of work history in digital and social media communications.

The position is based in Indialantic FL (two blocks from the ocean) and reports directly to senior management.

Responsibilities will include:

Develop an overall Abrand strategy

Develop and implement a social media strategy with specific goals and tracking process to increase followers and engagement

Execute social ad campaigns for our events

Create / edit effective video content for social and web

Manage the companys web sites and their content

Coordinate with the companys web site developers to oversee content generation and publishing on the companys sites

Develop and implement an email marketing strategy

Identify and establish partnerships for digital content distribution

Research identify secure and manage third-party agencies and media partners

Oversee the execution of the companys content distribution strategy

Analyze create and execute effective and efficient B2C marketing and media buying strategies for the companys events

Build and manage an effective AI strategy that allows cutting-edge use of AI technology

Oversee the companys public relations efforts

Develop guidelines and standards to ensure consistency of message and look across the companys various distribution platforms. Work to develop synergies and cross-promotion opportunities across these platforms

Manage the companys photo and video library

Skills Required:

Strong understanding of digital and social media marketing SEO AdWords digital / social media buying trends in technology social listening etc.

Proven track record of developing successful digital and social media campaigns that increased traffic and user engagement

A strong understanding of the WordPress CMS platform

High standards for writing and proof reading

Strong video editing skills

AI deployment and best practices

Business and Partnership development

Building of social ad campaigns with re-targeting expertise

Knowledge of Google Suite products

Graphic design skills with Adobe products and software (Photoshop Illustrator etc.)

Strong computer skills: MS Office Suite Adobe Suite

Bachelors or Masters degree in Marketing / Communications / Public Relations / Advertising or related field

Basic knowledge of action sports a plus

The position is based from Melbourne Beach FL.