Marketing Analytics Manager (Integrated Campaign)

MW Partners is currently seeking a Marketing Analytics Manager to work for our client who is a global leader in multimedia and creativity software products.

Responsibilities and duties:

• Explore our data infrastructure extract necessary data perform data analysis visualise findings to understand key marketing patterns and trends to develop compelling data driven stories
• Summarise analysis on customer needs product positioning campaign performance market trends and competition in regular actionable and engaging business updates
• Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy
• Acquire summarise and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team
• Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV
• Understand and communicate what drives performance and opportunities for product marketing messaging
• Partner with marketing to create data-driven campaigns that optimise prospects conversion
• Build feedback loops to highlight knowledge gaps and drive future analysis and research
• Conduct end-to-end analyses to drive insights for marketing stakeholders around campaign digital and event performance and understand impact to pipeline creation growth and progression.
• Synthesize qualitative and quantitative data from multiple sources to support analytics goals
• Apply advanced B2B analytical methods to expand marketings ability to articulate impact to driving progression of opportunities through the lifecycle

Requirements:

• MBA preferred
• 5 years related work experience in Data Analytics Consulting or Marketing Analytics
• B2B SaaS experience in marketing and sales analytics is highly preferred
• B2B Marketing and Sales knowledge is a key requirement
• Very strong communication and presentation skills is a key requirement
• Adept at data crunching and passionate about unearthing significant patterns and meaningful insights
• Proactive self-starter always on learner and able to work in a virtual environment
• An eye for accuracy the ability to self-manage multiple data sets and data requests and flexibility to respond quickly and meticulously
• Autonomy in managing stakeholders (Director) and navigate a matrix environment across time zones
• Knowledge of CRM tools (e.g. Salesforce or MS Dynamics) is mandatory
• Experience in data visualisation is required PowerBI is highly preferred
• Proficiency in SQL Hive or Azure Databricks is highly preferred
• Understanding of key marketing KPIs as part of the customer journey from awareness to purchase.
• Ability to translate stakeholder asks into technical requirements to surface impactful end-state analyses insights and reports
• Advanced Excel Required

For a confidential discussion or to find out more contact Itishree Mohanty on or apply now.