Digital Marketing Specialist

Position Overview:

We are seeking a Digital Marketing Specialist with 3-4 years of experience to lead and execute marketing strategies that will enhance our online presence and promote our IT services. The ideal candidate will have a strong understanding of digital marketing tools SEO SEM content marketing and social media strategies with a proven track record of achieving measurable results. This role offers a fantastic opportunity to make an impact in a fast-paced dynamic environment.

Key Responsibilities:

• Digital Campaign Management: Plan execute and optimize digital marketing campaigns to generate leads and drive business growth particularly for our IT services.
  

• SEO & SEM: Implement and manage SEO strategies to improve website ranking and visibility. Conduct keyword research on-page optimization and backlinking strategies. Manage SEM campaigns (Google Ads etc.) to increase paid search traffic.
  

• Content Strategy & Development: Develop content calendars create engaging blog posts articles and case studies and optimize web content for SEO. Collaborate with the content team to ensure high-quality content delivery.
  

• Social Media Management: Manage the companys social media profiles create posts and engage with followers. Develop strategies to grow and maintain a strong social media presence.
  

• Email Marketing & Automation: Design and manage email campaigns including newsletters lead nurturing and promotions. Implement marketing automation tools to streamline campaigns.
  

• Analytics & Reporting: Track and analyze key performance indicators (KPIs) across various channels (website social media email etc.). Provide weekly and monthly performance reports and use data-driven insights to optimize campaigns.
  

• Collaboration: Work closely with the sales and design teams to ensure alignment on marketing strategies creative assets and messaging.
  

• Market Research: Monitor industry trends competitor activity and customer feedback to develop strategies that position our IT services effectively in the market.
  

Requirements

Required Qualifications:

• Experience: 3-4 years of hands-on experience in digital marketing particularly in promoting IT services or technology solutions.
  

• Education: Bachelors degree in Marketing Communications IT or a related field (or equivalent experience).
  

• Skills:
  

  • Proven experience with SEO SEM Google Ads Google Analytics and social media platforms.
    

  • Strong understanding of content marketing and inbound marketing strategies.
    

  • Familiarity with email marketing tools (e.g. MailChimp HubSpot).
    

  • Knowledge of marketing automation tools and CRM platforms (e.g. Salesforce).
    

  • Excellent written and verbal communication skills.
    

  • Strong analytical skills and the ability to make data-driven decisions.
    

• Soft Skills:
  

  • Creative thinker with the ability to adapt to new digital trends.
    

  • Excellent organizational and time management skills.
    

  • Ability to work independently and in a team.
    

  • A passion for staying up-to-date with the latest marketing and technology trends.