Paid Search Marketing Manager

Here at Lower we believe homeownership is the key to building wealth and were making it easier and more accessible than ever. As a mission-driven fintech we simplify the home-buying process through cutting-edge technology and a seamless customer experience.

With tens of billions in funded home loans and top ratings on Trustpilot (4.8) Google (4.9) and Zillow (4.9) were a leader in the industry. But what truly sets us apart Our people. Join us and be part of something bigger.

Job Description:

Were looking for a Paid Search Marketing Manager who can take operational ownership of Lowers SEM program across Google Ads and Microsoft Ads. This is a hands-on role focused on campaign execution optimization and day-to-day performance management within one of the companys most important acquisition channels.

Youll report to and partner closely with our Head of Paid Acquisition to translate strategy into action ensuring campaigns are structured correctly budgets pace efficiently tests are run consistently and performance insights flow cleanly across Marketing Sales and Analytics.

This is an ideal opportunity for a strong SEM practitioner who thrives in the details understands how to drive efficiency in high-intent auctions and wants to grow into a more strategic performance marketing leader over time.

WHAT YOULL DO

Execute and optimize SEM campaigns

• Manage daily SEM operations across Google Ads and Microsoft Ads including pacing bid adjustments negative keyword management and QA.

• Optimize toward core business KPIs such as lead volume CPL cost per funded loan and ROAS.

• Ensure campaign structures ad groups and match types are properly maintained for performance and scalability.

Improve efficiency and lead quality

• Analyze funnel performance and collaborate with Sales and Analytics to understand downstream conversion trends.

• Adjust bidding targeting and audience strategies to deliver higher-quality leads.

Run ongoing testing and experimentation

• Execute A/B tests on ad copy extensions bidding strategies and landing page experiences.

• Surface insights quickly and provide recommendations for scaling winners or shutting down underperformers.

Partner cross-functionally

• Work with Web Product and CRO teams to improve landing page performance and reduce friction in the application funnel.

• Support data and analytics partners in improving reporting attribution and offline conversion accuracy.

Monitor report and communicate performance

• Provide weekly updates on performance trends efficiency pacing and tests in progress.

• Highlight issues early take action quickly and maintain tight operational discipline across campaigns.

WHO YOU ARE

• 35 years managing paid search campaigns ideally in performance-driven environments such as fintech mortgage proptech insurance or other lead-generation categories.

• Strong operator comfortable with daily execution deep optimization and KPI accountability.

• Proficient with Google Ads Microsoft Ads offline conversion imports and first-party data usage.

• Analytical mindset: you enjoy digging into dashboards identifying trends and using data to guide decisions.

• Excellent communicator who can summarize insights clearly and concisely.

• Comfortable working in a fast-paced environment where priorities shift and speed matters.

• Excited to contribute to a mission-driven company helping people achieve homeownership.

WHY JOIN US

• Impact: Youll directly influence one of our most important acquisition channels and help strengthen the economics of our mortgage business.

• Growth: Youll gain exposure to advanced SEM strategies offline conversion optimization and unit-economic modeling with opportunities to expand scope over time.

• Collaboration: Youll work closely with high-caliber partners across Sales Product Data and Marketing.

• Mission: Help more people achieve homeownershipone of lifes biggest milestones.

Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.