Brand Manager, Creative Brand Strategy

Who is Taco Bell

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyones favorite Crunchy Tacos on the West Coast to a global brand with 8200 restaurants 350 franchise organizations that serve 42 million fans each week around the globe. Were not only the largest Mexican-inspired quick service brand (QSR) in the world were also part of the biggest restaurant group in the world:Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality sustainable ingredients to elevating restaurant technology in ways that hasnt been done before we will continue to be inclusive bold challenge the status quo and push industryboundaries.

Were a company that celebrates and advocates for different has bold self-expression strives for a better future and brings the fun while were at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell were Cultural Rebels. Want to join in on the passion-fueled fun Learn more about the career below.

About the Job:

The Brand Manager Creative Brand Strategy helps bring Taco Bells brand to life through strategy storytelling and creative executions that help evolve Taco Bells brand. This role plays a key part in turning brand and cultural strategy into bold engaging ideas that connect with fans and help drive the business forward.

The ideal candidate is a strategic and creative thinker with a strong pulse on culture and knows how to turn insights into strategy. Theyre curious collaborative organized and passionate about creating work that gets people talking. They can move fluidly between big-picture thinking and detail-oriented execution thriving in a fast-paced highly creative environment.

The Day-to-Day:

• Lead strategy development for assigned brand initiative helping to build and evolve strategic platforms that guide how the brand shows up across campaigns culture and communications.
• Help drive the brand tentpole pipeline by identifying and shaping ideas that anchor Taco Bell in culture and keep the brand top of mind throughout the year.
• Partner with agencies and internal teams to help shape creative ideas and ensure campaigns feel relevant distinctive and true to the brand.
• Collaborate across functions including PR Social Digital and Media to bring to life integrated ideas that engage target audiences and drive brand love.
• Drive day-to-day creative development by synthesizing insights shaping narratives and ensuring briefs inspire culturally resonant ideas.
• Lead elements of the brand planning process tracking upcoming programs and ensuring marketing initiatives ladder up to the brands larger goals.
• Track and report on key brand metrics to understand how campaigns perform and identify opportunities to optimize future work.
• Manage brand storytelling platforms ensuring consistent and cohesive brand expression across initiatives.
• Champion creative excellence helping ensure Taco Bells work stays modern culturally relevant and reflective of our brand values.

Is This You

• Bachelors degree required
• 7 years of relevant experience in Brand Marketing Creative Development or Strategic Planning (agency experience a plus)
• Proven ability to create and execute brand strategies and marketing campaigns
• Strong verbal/written communication skills
• Knowledge of news trends and pop culture
• Organized detail-oriented creative and adaptable under pressure
• Strong project management and cross-functional collaboration skills
• Strategic creative thinker and effective storyteller

Work-Hard Play-Hard:

• Hybrid work schedule (onsite expectation Tues Wed Thurs) and year-round flex day Friday
• Onsite childcare through Bright Horizons
• Onsite dining center and game room (yes there is a Taco Bell inside the building)
• Onsite dry cleaning laundry services carwash
• Onsite gym with fitness classes and personal trainer sessions
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution fromYum! Brands with immediate vesting
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts free food swag and honestly too many good benefits to name

Salary Range: $137900 to $152500 annually bonus eligibility benefits

The above represents the expected salary range for this job requisition. Ultimately in determining your pay well consider your location experience and other job-related factors.

At Taco Bell we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you just as you are a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity inclusion and belonging for all dimensions of diversity. We do not discriminate based on race color religion sex sexual orientation gender identity national origin veteran status disability status age or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - To view the Know Your Rights poster click here: You may also access Taco Bells Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use sell and share that information please see our Privacy Notice for California Employees at Experience:

Manager