Director of Growth Marketing
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Job Location:
Santa Monica, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Who We Are
O Positiv Health is a Los Angeles-based womens health company on a mission to support women through every stage of lifefrom their first period to well beyond their last. Since launching in 2018 O Positiv has reshaped the womens health space tackling long-overlooked issues with innovative science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance vaginal & urinary health digestion menopause and conception supportoffering vitamins supplements and personal care products that women trust.
Today O Positiv products are sold nationwide at Target Walmart CVS Amazon TikTok Shop and . Were proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of womens health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us and youll have the opportunity to grow alongside a company thats making a real difference.
Your Role
The Director of Growth Marketing will run the paid-media engine for O Positiv owning the strategy testing frameworks execution and analysis of all performance marketing efforts across channels such as Meta Snapchat and Pinterest. This highly strategic and analytical role focuses on driving customer demand and acquiring new customers for O Positivs womens wellness products by optimizing campaigns managing creatives and allocating budgets to scale revenue significantly.
Were seeking someone who is hyper-analytical data-driven and entrepreneurialcapable of managing all paid media channels collaborating with multiple stakeholders and executing projects on tight deadlines. Reporting to the VP of Growth Marketing this leader will stay ahead of industry trends make data-informed decisions to meet sharp KPIs and thrive in a fast-paced startup environment. The Director of Digital Marketing DTC will also lead the media buying team and work cross-functionally with creative strategists omnichannel strategists and paid search leads to expand marketing efforts and advance the brand.
Responsibilities and Duties
- Own Acquisition Strategy
- Determine where potential customers spend their time and design strategies to reach and acquire them
- Deploy large budgets in performance media campaigns
- Iterate and test messaging and tactics to better optimize costs to acquire customers
- Lead Analytics and Insights
- Design processes and dashboards to understand performance across a diverse set of channels
- Figure out how to look for signs of successful campaigns and actions to take to scale
- Evolve the organizations knowledge of performance and how to predict success
- Manage and Grow the Media Team
- Oversee a growing team of media managers who run performance marketing campaigns
- Lead and coach expert team members and understand how to grow their capabilities
- Design processes to steer and optimize team activities
Qualifications and Skills
- Experience:
- 7 years of experience in digital marketing and 2 years of expeirence managing a team
- 2 years experience at a top tier management consultancy or investment bank OR 2 years experience leading a paid media team at a DTC company
- Interest in scaling the revenue of start ups for successful exit
- Experience with data analysis (e.g. Excel)
- Experience in Meta Ads Manager relevant experience with additional paid channels
- Bachelors Degree
- Interpersonal:
- Strong leadership & communication skills: listen mentor and teach by example Ability to manage multiple moving pieces
- Strong time management and prioritization skills
- Adaptable to new social platforms and advertising technologies
- Thoughtful and self-reflective willingness to learn
- Team-player hard-working organized and goal-oriented
- Excitement for startups and building from the ground up
- Additional Preferred Experience and Skills:
- Startup and/or e-commerce experience is a plus
- Passion for e-commerce consumer retail and/or digital marketing is a plus
Hours and Compensation
The anticipated base compensation range for this role will be $180000 - 200000k annually. Compensation will be commensurate with the candidates experience and local market rates.
- Job Type: Full-time
- Pay based on prior experience
- Position will be based out of Santa Monica Los Angeles - in person (Mon-Thurs in office/Friday remote)
Benefits & Perks
- Flexible PTO Sick Days and Wellness Days
- Monthly Social Hours
- Medical Vision and Dental Coverage
- 401K with matching
- $50/month Fitness Reimbursement Up to $1800 in annual wellness benefits
- An environment of collaboration high performance & respect amongst all employees and managers
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O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. Were driven to build a workplace based on inclusive behaviors and equitable systems where all employees can bring their authentic selves feel engaged and share their perspectives as a valued member of O Positiv.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Science-backed products for women’s health, from PMS through menopause—hormone balance, vaginal health, gut support & more. Shop trusted women’s vitamins.
