Sr. Director, Category Strategy and Leadership

If youre reading this on your way from 5am spin class to festival fast-pass youreCELSIUSan everyday hustler with the essential energy toaim high live fit and go the extra mile wherever your goals take you.

Joyful by design sunny by nature and unapologetically bold. If your bestie has you saved in their phone as Icon youreAlani Nuconfident colorful and bringing main-character energy to every moment.

SoCal in your soul attitude in your stride. If gravity doesnt stop you and impossible sounds more like dare you youreRockstara bornrebel raising the bar with mind-body energy andzero compromise.

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Together wereCelsius Holdings Inc.a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity innovation and a belief that great ideas can come from anywhere.

And were on our way to building something bigger: a category where energy isnt just consumedits livedwhere performance meets personality brand becomes community and every can crack sparks a statement.

This is the future of modern energy.This is Celsius.

Ready to take your career to the next level Join ourteam and redefine what it means to be energized.

SR DIRECTOR CATEGORY DEVELOPMENT

In-Office: Based full-time at CELSIUS Headquarters in Boca Raton FL

Travel Requirements: Up to 40% domestic travel. This is not a driving position.

People Management Responsibilities: Yes

Role Type: Full-Time

POSITION OVERVIEW

As the Senior Director of Category Development youll lead the Celsius Holdings energy portfolio retailer-facing category strategy across the US and elevate how the Energy category is defined planned and grown with our key customers. This is a high-impact commercial leadership role responsible for advancing our category thought leadership shaping category and assortment strategies with top retailers and driving mutual growth for CELSIUS Alani Nu and our broader portfolio.

Youll bring deep CPG and beverage category expertise exceptional commercial instincts and the ability to influence senior retailers through data-driven storytelling and strong strategic perspective. Youll also lead and develop a high-performing team of Category Development Managers and Senior Managers while building scalable capabilities that strengthen Celsius Holdings commercial excellence.

Experience:

• 1012 years of progressive experience in Category Development Category Management Commercial Strategy or related CPG commercial roles.
• Proven track record influencing senior retail decision-makers at National Accounts.
• Strong understanding of syndicated data and retailer data platforms including Circana/IRI NielsenIQ SPINS and retailer portals such as Walmart Luminate and 7E.
• Beverage or energy category experience is strongly preferred.

Education: Bachelors degree required; MBA preferred.

Additional Requirements:

• Exceptional communication and customer-facing presentation skills.
• Ability to lead and scale teams in a high-growth environment.
• Strong business acumen analytical skillset and strategic thinking.
• Comfort navigating ambiguity and driving clarity across cross-functional teams.

KEY RESPONSIBILITIES

Category Leadership & Retail Influence:

• Define and lead Celsius Holdings portfolio category strategy across US aligning category vision with enterprise commercial priorities.
• Build compelling category narratives frameworks and insights that position Celsius Holdings as a category thought leader.
• Shape retailer perspectives on assortment space flow pricing and promotional levers to unlock incremental growth.

Team Leadership & Capability Development:

• Lead coach and develop a team of Category Development Senior Managers Managers and Analysts.
• Establish standards of excellence best-in-class tools and scalable processes for retailer-facing category work.

Cross-Functional Commercial Integration:

• Partner with Sales RGM Shopper Marketing and Commercial Planning & Enablement to align customer strategies and category priorities.
• Integrate category development inputs into AOP innovation deployment and Joint Business Planning cycles.

Advanced Analytics & Strategic Insight:

• Oversee the integration of syndicated shopper panel and retailer data into enterprise category strategies.
• Lead category forecasting whitespace identification and long-range category roadmapping.

• Comprehensive Medical Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge skills and qualifications. This position may be eligible for other compensation including bonuses and Restricted Stock Units (subject to company plans).

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled.

CELSIUS Holdings Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race ethnicity religion gender identity sexual orientation disability status or any other characteristic protected by applicable laws. If you require accommodations during the application process please reach out to

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to this job.

Required Experience:

Exec