Director of Marketing
Share
Job Location:
Monthly Salary:
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
The Director of Marketing holds a pivotal role in shaping and executing the companys marketing strategy directly impacting business growth and brand perception. This position demands exceptional leadership strategic thinking and cross-functional collaboration skills.
- Formulate and implement comprehensive marketing strategies aligned with critical business objectives.
- Provide authoritative leadership to the marketing team fostering a culture of excellence and innovation.
- Establish and manage annual marketing budgets with stringent ROI tracking on all campaigns and initiatives.
- Conduct thorough market analysis to identify emerging trends and strategic opportunities for brand expansion and business growth.
- Oversee and safeguard brand positioning identity and messaging across all channels to maintain brand integrity.
- Enforce strict adherence to visual and communication standards to preserve brand consistency.
- Spearhead initiatives to enhance brand equity and positively influence customer perception.
- Direct and optimize digital marketing strategies including SEO SEM social media email marketing and content creation.
- Strategically enhance online presence and maximize lead generation through digital platforms.
- Orchestrate media relations PR activities and corporate communications to maintain the companys public image.
- Ensure precise and timely internal and external communications to maintain organizational alignment.
Campaign Development & Execution:
- Conceptualize develop and execute integrated marketing campaigns with measurable outcomes.
- Rigorously evaluate campaign performance and implement data-driven optimizations for maximum impact.
- Orchestrate product launches events and promotional activities with meticulous attention to detail.
Market Research & Analysis:
- Conduct comprehensive market research to identify customer needs competitor activities and market trends.
- Provide critical insights and strategic recommendations to senior management for informed decision-making.
- Meticulously monitor brand performance and deliver regular in-depth reports to leadership.
Cross-Functional Collaboration:
- Engage in high-level collaboration with Sales Operations and Product teams to ensure marketing initiatives are precisely aligned with organizational priorities.
- Drive revenue generation by ensuring marketing initiatives effectively convert leads and significantly enhance customer engagement.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a com ... View more
