Brand Content Manager Marketing Novotel & Novotel Suites FRANCE (HFX) maternity leave replacement (5 months)

Maternity leave replacement (5 months)

As a Brand Marketing Content Manager you will play a vital role in developing and implementing effective content strategies to promote and enhance the brand image of Novotel & Novotel Suites in France. Your primary responsibility will be to create engaging and impactful content across various marketing channels (paid owned earned and shared) with a focus on maintaining consistency and driving brand awareness.

You work closely with the Brand Experience managers in ENA Social Media manager Southern Europe and relevant services (F&B e-merchandising SEO purchasing Global marketing team).

You oversee with hotel owners and managers (including franchise committee) the marketing vision for the brand.

This role requires a combination of creativity strategic thinking and excellent communication skills.

MAIN COMPLEXITY / CRITICAL ISSUES IN THE JOB:

• Participates in the definition of the brands marketing plans and is responsible for its brand content deployment in France.
• Operational marketing delivery excellence in respect of the global brand positioning and ENA action plan for Novotel & Novotel Suites.
• Communicate effectively with stakeholders and partners to ensure a clear understanding of content requirements and objectives.
• Collaborate with cross-functional teams including F&B Commercial T&C CSR Sponsorship Operations Purchasing Legal CMI etc.- to align content strategies with overall business objectives.
• Foster strong relationships with influencers content creators and industry experts to expand brand reach and collaborations.
• Pilot the Brand Content budget for France.

TASKS/ MAIN ACCOUNTABILITIES:

• Develop the annual 360 communication plan for the brand based on brand objectives and marketing plan for all target audiences.
• Develop comprehensive content strategies that align with the Novotels voice values and goals.
• Produce high-quality compelling and persuasive content according to media plan.
• Conduct thorough research on industry trends competitor activities and audience preferences to inform content creation.
• Identify content opportunities and trends to optimize brand visibility and engagement.
• Coordinate with transversal teams (PR Social media internal communication)
• Adaptation of global marketing elements to the local environment by integrating all cross-functional projects (CSR loyalty F&B etc.)
• Collaborate with agencies such as graphic designers and video editors to produce multimedia content.

Qualifications :

REQUIRED SKILLS AND KNOWLEDGE:

• You have demonstrated proven leadership
• Strong interpersonal skills & ability to federate around brands
• Work as team as part of ENA marketing & guest experience segment organization
• Team spirit and keen to co-create
• Brand Passionate
• Creativity and the ability to think outside the box to develop unique and engaging content.
• Ability to work in a fast-paced environment manage multiple projects simultaneously and meet deadlines
• Strong understanding of content marketing principles and digital marketing trends.
• Excellent written and verbal communication skills with exceptional attention to detail and grammar.
• Strong organizational and project management skills.
• Knowledge of branding principles and experience in maintaining brand consistency.
• Team player with excellent collaboration and interpersonal skills.

Languages: fluent in French and English a 3rd language is a plus

EXPERIENCE NEEDED:

• Bachelors degree in marketing communications journalism or a related field. Relevant certifications or a portfolio demonstrating content marketing expertise is a plus.
• Professional experience required: Minimum experience of 5 years in Marketing

Informations supplémentaires :

The position will be located in Paris (Issy Les Moulineaux) -

Poste basé à Paris (Issy Les Moulineaux) - 

• transport remboursé à 75% carte tickets restaurant

Remote Work :

Yes

Employment Type :

Full-time