Director of Field Operations & In-Field Marketing
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Job Location:
Mississauga - Canada
Monthly Salary:
$ 70000 - 105000
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Director of Field Operations & In-Field Marketing
About WIN
WIN (Warehouse Installation Network) is the dedicated national lead generation partner for Lifestyle Home Products the largest independent manufacturer of sunrooms windows doors the all-Canadian True North Bath Remodel Lennox and others.
Through partnerships with major retailers across the Country WIN designs and executes in-store and event-based programs that connect directly with homeowners and generate high-quality leads for our home improvement clients. As we continue to scale we are investing in the next level of operational and commercial leadership.
Position Overview
WIN is seeking a Director of Field Operations & Marketing to provide strategic and operational leadership across its field programs.
Reporting directly to the CEO this role is responsible for:
Key Responsibilities
Field Leadership & Performance Management
Experience
Qualified candidates are invited to submit their resume and cover letter to:
emailprotected
While we thank all those with an interest in this role only the candidates selected for an interview will be contacted.
About WIN
WIN (Warehouse Installation Network) is the dedicated national lead generation partner for Lifestyle Home Products the largest independent manufacturer of sunrooms windows doors the all-Canadian True North Bath Remodel Lennox and others.
Through partnerships with major retailers across the Country WIN designs and executes in-store and event-based programs that connect directly with homeowners and generate high-quality leads for our home improvement clients. As we continue to scale we are investing in the next level of operational and commercial leadership.
Position Overview
WIN is seeking a Director of Field Operations & Marketing to provide strategic and operational leadership across its field programs.
Reporting directly to the CEO this role is responsible for:
- Overseeing the performance of Team Leads Squad Leaders and field representatives
- Designing and refining the systems and processes that support field execution
- Leading the development and rollout of new acquisition channels including canvassing and events
Key Responsibilities
Field Leadership & Performance Management
- Lead and support a multi-layered team structure (10 Team Leads 8 admin and support staff and 100 field representatives) across multiple regions
- Establish clear performance expectations KPIs and routines for Team Leads and their teams
- Conduct regular performance reviews and operational meetings focused on lead volume lead quality staffing and compliance with standards
- Develop and optimize systems for scheduling coverage store allocation and shift management
- Build and refine onboarding training and performance management workflows to ensure consistency and quality across all markets
- Implement and maintain practical scorecards and reporting tools (primarily in Google Sheets/Excel and CRM platforms) to support data-driven decision-making
- Build and launch of canvassing program (door-to-door) including territory planning staffing models performance metrics and reporting
- Build and launch an events program (home shows fairs markets) including event selection logistics planning deployment and post-event analysis
- Create structured playbooks and SOPs so new channels can be scaled efficiently and managed by the leadership layer
- Monitor field performance and proactively identify operational risks trends and improvement opportunities
- Address issues such as coverage gaps store concerns logistics challenges and variance in performance in a timely structured manner
- Ensure accurate timely reporting and provide clear weekly and monthly operational updates and recommendations to the CEO and leadership team
Experience
- Minimum 3-5 years of progressive experience in field operations sales operations retail or regional management home services door-to-door events or a closely related environment
- Demonstrated experience managing front-line teams through a leadership layer (team leads supervisors regional managers)
- Proven track record of designing or significantly improving operational systems processes and performance frameworks
- Bilingual is an asset
- Strong operational and commercial mindset with a focus on measurable results (lead volume quality efficiency)
- High degree of initiative and ownership; able to move work forward with limited direction
- Excellent organizational skills and attention to detail with the ability to manage multiple markets and priorities concurrently
- Proficiency with Google Sheets/Excel and familiarity with CRM/field tools (e.g. Salesforce i360 SureCommand or similar)
- Clear professional communication skills with the ability to work effectively with both leadership and front-line staff
- Valid drivers license and reliable vehicle; regular and weekly visits to stores and events will be required.
- Strategic impact: Direct influence over how a national field operation is structured managed and grown
- Building opportunity: Opportunity to design and institutionalize scalable systems and channels in a high-growth environment
- Leadership exposure: Direct reporting line to the CEO and involvement in key operational and growth decisions
- Growth potential: As WIN expands this role has clear potential to grow in scope and seniority.
- Starting salary: $70000$105000 CAD per year commensurate with experience
- Performance-based bonus linked to lead generation results and overall company performance
- Mileage reimbursement for approved travel to stores and events
Qualified candidates are invited to submit their resume and cover letter to:
emailprotected
While we thank all those with an interest in this role only the candidates selected for an interview will be contacted.
Required Experience:
Director
Key Skills
- Risk Management
- Negiotiation
- Operational management
- Smartsheets
- Strategic Planning
- Team Management
- Budgeting
- Leadership Experience
- Program Development
- Supervising Experience
- Financial Planning
About Company
Your Top Source for Replacement Windows, Exterior Doors, & All Season Sunrooms in Canada. Book your free consultation today!
