NewsChannel 9 WSYR-TV an immediate opening for a Digital Producer for its award-winning website and digital platforms. has received multiple honors including the 2014 Regional Edward R. Murro
Position Summary:
The digital producer should be a skilled writer who can craft headlines and content that provide value to the audience and drive user engagement. The producer will use analytics data to make decisions about audience interest helping with website organization. The producer is the primary advocate for growing and directing off-platform participation among the digital editorial group. This person must be highly motivated with an ability to focus and re-focus on a constantly changing target.
Position Responsibilities
Develops and leads winning strategy for station content
Expert understanding of Facebook Twitter Instagram and TikTok
Reviews copy and will correct errors in content grammar and punctuation following prescribed editorial style and formatting guidelines
Utilize social media and station website to build and reinforce brand recognition
Research and analyze background information related to news stories in order to be able to provide complete and accurate information
Gather information about events through research interviews experience or attendance at political news sports artistic social or other functions
Pitches local and trending stories during morning meetings
Opportunity to shoot and edit content for digital platforms
Ensures that all content meets company standards for journalistic integrity and production quality
Writes stories for the web and other digital platforms
Performs other duties as assigned
Finds new ways to use social media and station website to engage with viewers
In our quest to provide digital-first local journalism we have developed a streaming app. The Digital Content Producer will also be responsible for helping create upload and schedule content for streaming as well as running breaking news update livestreams from our OBS desk in the Digital News Studio
Requirements & Skills:
Bachelors degree in journalism; news website experience required; live working web samples preferred
Proficiency in AP Style Adobe Photoshop. Adobe Express Canva and other graphical software preferred
Adobe Analytics and Google Trends experience a plus
Familiarity with OBS preferred
Maintain positive work environment through active team participation and cooperation with co-workers in all departments
Responds positively to feedback
Typical day:
This individual will need to maintain awareness of external social media conversations and manage our own posts across all accounts throughout the day while also scheduling holdable content for off hours. Regular metric analysis and reporting will result in constant updates to strategy that need to be communicated focusing on updated messaging to different groups weekly. This individual will also play a central role in the execution of our evolving newsletter strategy.
Measurements of success
Deliver stories quickly accurately and often
Provide a central role in story idea discovery and generation for the local and regional team
Consistently seek to grow audience to your bylined stories
Grow the social media base of the station and regularly promote links to stories
COMPENSATION - $16.50/hour commensurate with applicants experience and skill level.
NewsChannel 9 WSYR-TV is an Equal Opportunity Employer
As the largest TV station operator in the U.S. reaching nearly 39 percent of households, Nexstar Media Group offers unrivaled audience access and influence.