Senior Director, Go to Market Marketing

About Acrisure

A global fintech leader Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringingcutting-edgetechnology and top-tier human support together we connect clients with customized solutions across a range of insurance reinsurance payroll benefits cybersecurity mortgage services and more.

In the last twelve years Acrisure has grown in revenue from $38 million to almost$5 billionand employs over 19000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership accountability and collaboration we equip our teams to work at the highest levels possible.

Job Summary:

Acrisure is seeking aSenior Director Go-to-Market (GTM) Strategytoestablishand lead a world-class GTM function that turns strategy into commercial action. This leader will define the GTM vision build the team and architect the frameworks sales plays and launch programs that accelerate new client acquisition cross-sell growth and multi-product adoption.This highly cross-functional role is pivotal to Acrisures transformation into a multi-solution fintech platform. The Senior Director will partner deeply with Sales Sales Enablement Product Marketing Creative Field Marketing and Product to ensure every product solution and campaign reaches the market with clarity consistency and measurable revenue impact.

Responsibilities:

• Build and Lead Acrisures GTM Function:Establishthe GTM operating model vision team structure and cross-functional rhythm of business. Build and scale the GTMorganization bringing structurediscipline andexecutionexcellence to a newly formed function.

• LeadContent StrategyandCommercial Activation:Translate segmentation messaging and value propositions into actionable prescriptive GTM strategies. Define multi-product narratives and cross-sell/upsell motions across insurance payroll and fintech. Set and govern the content strategy ensuring alignment across campaigns collateraland sales plays. Own customer stories as strategic assets and ensure they are sourced developed and deployed consistently across launches plays and events.

• Own Customer Journey Architecture:Define and operationalize end-to-end customer journeys for priority audiencesmapping how messaging content and channels work together across lifecycle stages. Partner with PMM Field Marketing and Sales Enablement to activate journeys across touchpoints. Use journey insights to refine content needs campaign sequencing and GTM strategy.

• Launch Planning & Orchestration:Build andmaintainthe launchplaybook for new products expansions and solution bundles. Lead cross-functional launch readiness ensuring alignment across PMM SE Creative Field Product and Divisions. Owntimelines decisiongates resourcing and post-launch performance reviews.

• Build Sales Plays Campaign Frameworks & Activation Kits:Create prescriptive sales plays that define who to target what to say what to send and how to follow up. Develop objection handling narrative frameworks customer-story integration talk tracks and commercial toolkits. Partner with Sales Enablement to deliver training workshops and ongoing readiness.

• Drive Demand Generation & Field Activation:Develop multi-channel campaign frameworks that drivepipeline improve conversion and increase Advisor productivity. Build webinars events and activation programs that deepen Advisor adoption. Ensure Creative delivers compelling journey-aligned content.

• Run Data-Driven GTM Performance & Insight Loops:Measure the performance of plays launches and campaigns;optimizebased on insights.Feedclient competitive and field intelligence back into PMM GTM and Product to shape future strategy.

• Operate as a Senior Cross-Functional Leader:Serve as the connective tissue between PMM SE Creative Field Product and Sales leadership.Provide executive-level clarity on priorities trade-offs and risks across GTM initiatives.Influence partners across amatrixed environmentto drive alignment andcoordinated execution.

Required Qualifications

• Strong cross-functional leader who builds trust and alignment with Sales Product SE Creative and Division leadership.

• Exceptional communicator with the ability to simplify complexity influence senior stakeholders and drive coordinated execution.

• Strategic thinker skilled at turning GTM strategy into clear prescriptive action for the field.

• Deep experience crafting and executing sales plays launch plans and GTM activation programs.

• Demonstrated ability to navigate ambiguity build new functions and bring operating discipline to fast-moving environments.

• Strong analytical mindset with experience evaluating pipeline campaign performance and ROI to guide decision-making.

• Proven ability to manage competing prioritiesestablishstructure and drive clarity across cross-functional teams.

Education and Experience:

Required Qualifications

• Bachelors degree in Marketing Business Communications or a related field (MBAa plus).

• 10 years of experience in GTM Product Marketing Sales Strategy or Revenue-focused Marketing rolesideally in multi-product or complex solutions businesses.

• 5 years leading teams or large cross-functional programs withdemonstratedsuccess influencing senior leadership.

• Experience building or scaling GTM functions frameworks or playbooks from the ground up.

• Experience working directly with field sales organizations; insurance financial services or fintech experience is a plus but not.

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