Product Strategy Manager (Loyalty Platform)
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Our Client is looking for a Product Strategy Manager to lead the development of mobile loyalty ecosystem a multi-country platform built to unify parent engagement strengthen repeat purchase and support Companys expansion across markets.
This is a hybrid strategicexecution role: you will work directly with the founder to translate high-level vision into a structured scalable product while managing the day-to-day delivery with engineering design and internal teams.
This role is not traditional product management.
You will own behavioural design architecture guardrails loyalty logic user experience standards and delivery quality with strong autonomy but without the politics or posturing of C-suite roles.
1. Product Strategy & Architecture
Define the product vision and foundational guardrails in partnership with the founder.
Shape the architectural direction (identity modular backend APIs data flows).
Ensure scalability for multi-country expansion and future value-added services.
Anticipate downstream implications and prevent long-term tech debt.
2. Loyalty & Behavioural Design
Design test and refine the core behavioural loop that drives retention and repeat purchase.
Evaluate alternative models and conduct structured validation before committing to any loop.
Ensure the loyalty experience feels premium and simple
3. Roadmap Ownership & Execution
Translate strategy into PRDs flows requirements and clear acceptance criteria.
Prioritise ruthlessly protect simplicity in MVP and avoid feature creep.
Manage delivery with engineering vendors or internal dev teams.
Coordinate design reviews to uphold quality polish and usability standards.
4. Testing UAT & Customer Validation
Lead structured UAT cycles compatibility testing and release validation.
Run customer testing rounds (interviews prototypes early cohorts) to validate behaviour and UX.
Analyse both qualitative and quantitative feedback to drive iteration.
Ensure every release is stable and aligned with intended customer behaviour.
5. Identity Security & Data Integrity
Implement and refine mobile-number-based identity as the primary login.
Ensure clean account linking between app users and Applecrumbys existing customer base.
Define recovery fallback and verification flows to reduce support friction.
Work with engineering to ensure data integrity privacy and logical consistency.
6. System Integrations & Workflow Ownership
Ensure CRM (Freshdesk) remains the single source of truth for customer support
no fragmented inboxes.
Coordinate with e-commerce (Shopify) and retail operations for clean future-friendly integrations.
Work with internal teams to align systems content and operational processes.
7. Product Performance & Insights
Track retention activation engagement loyalty participation and cohort behaviour.
Identify product risks early and drive strategic solutions.
Maintain product health across versions and ensure consistent improvement.
Strong product sense: you know what premium looks and feels like.
Ability to design clean intuitive mobile experiences (with a good eye for UI/UX).
Technical literacy able to communicate architecture APIs integrations (non-coding).
Strategic thinking with hands-on execution discipline.
High clarity strong documentation habits and structured decision-making.
Assertive yet humble able to challenge vendors but collaborate with internal teams.
Comfortable acting as the founders proxy without chasing titles or C-suite ownership.
Protects simplicity and says no wisely.
Operates with low ego high accountability and zero politics.
Requirements
59 years experience in Product Management Product Strategy Loyalty or Consumer App roles.
Proven experience delivering mobile apps or retention-driven products.
Experience with loyalty ecosystems rewards programs or engagement design preferred.
Familiarity with Shopify CRM systems or multi-channel customer journeys is a bonus.
Experience coordinating with engineering teams (in-house or outsourced).
Excellent communication and stakeholder management skills.
Reports directly to the Founders Office with close collaboration across:
Marketing
Loyalty
Customer Support
Retail & International teams
Engineering / Dev vendors
Required Skills:
59 years experience in Product Management Product Strategy Loyalty or Consumer App roles. Proven experience delivering mobile apps or retention-driven products. Experience with loyalty ecosystems rewards programs or engagement design preferred. Familiarity with Shopify CRM systems or multi-channel customer journeys is a bonus. Experience coordinating with engineering teams (in-house or outsourced). Excellent communication and stakeholder management skills.
Company Industry
IT Services and IT Consulting
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
