Hiring || Performance marketing, digital marketing, and social media

Required Skills:

Job Description Senior Marketing Executive Location: Bangalore Experience: 34 years Industry: Service / Staffing / Skill Development Employment Type: Full-time Work from Office Summary We are looking for a dynamic and results-oriented Senior Marketing Executive to spearhead our integrated marketing efforts across digital performance social media and offline channels. This role is pivotal in driving brand visibility lead generation and customer engagement within the service and skill development sector. The ideal candidate will blend creative storytelling with data-driven strategy to deliver high-impact campaigns. You will play a key role in shaping our market presence optimizing performance across platforms and supporting business growth through innovative marketing initiatives. --- Responsibilities 1 Digital & Performance Marketing Develop and execute high-ROI paid advertising campaigns across Google Ads Meta Ads LinkedIn and other relevant platforms. Manage full-funnel performance campaigns focused on lead generation CPL CPA optimization remarketing and lookalike audience targeting. Conduct A/B testing to refine creatives copy and targeting for improved conversion rates. Lead SEO/SEM initiatives including keyword research content optimization and web traffic analysis. Design and optimize landing pages aligned with campaign KPIs and user journey goals. Monitor analyze and report campaign performance using Google Analytics Meta Business Suite CRM dashboards and other analytics tools. 2 Social Media Marketing Build and maintain a strong brand presence across LinkedIn Facebook Instagram and other relevant platforms. Develop and implement strategic social media campaignsfrom ideation and content planning to execution and performance tracking. Collaborate with design and copy teams to produce engaging content including posts stories reels and videos. Foster community engagement and manage business page inquiries with consistent brand voice and tone. Track key metrics such as engagement reach follower growth and lead conversions to refine strategy. 3 Offline & Event Marketing Plan and execute branding events workshops and BTL (below-the-line) marketing activities. Partner with vendors for event branding collateral design and promotional material production. Support the sales team by preparing and distributing marketing assets such as brochures standees flyers and display materials. --- Requirements Requirements: Bachelors or Masters degree in Marketing Mass Communication or a related field. 34 years of proven experience in marketing preferably within the service staffing or skill development industry. Proven expertise in: Performance Marketing (Google Ads Meta Ads LinkedIn) Social Media Management & Strategy SEO/SEM and Analytics Tools (Google Analytics Meta Business Suite) Content Planning Coordination and Campaign Execution Exceptional communication and presentation skills. Strong balance of creativity and analytical thinking. Demonstrated ability to manage multiple campaigns under tight deadlines with precision and impact. Benefits For More deatils call Monali @ r forward cv @