Sr. Manager, Paid Media
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Job Location:
Brunswick, ME - USA
Monthly Salary:
$ 122000 - 212750
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at
Job Function:
Digital MarketingJob Sub Function:
Social MediaJob Category:
ProfessionalAll Job Posting Locations:
New Brunswick New Jersey United States of AmericaJob Description:
We are searching for the best talent for Sr. Manager Paid Media to be in New Brunswick NJ.
Purpose: The Sr. Manager Paid Media is responsible for developing and executing J&Js always on paid media strategy across a wide range of channels including programmatic display/video CTV social media endemic properties. This role will work closely with internal stakeholders agency partners and media platforms to deliver a best-in-class approach to channel mix audience targeting and campaign optimization in support of the Corporate Equity Teams paid media goals.
**An internal pre-identified candidate for consideration has been identified. However all applications will be considered.**
Responsibilities:
1. Paid Media Strategy & Campaign Management
Develop and implement always on paid media strategies including tent pole moments to achieve Corporate Equity objectives.
Determine and optimize the ideal channel mix for paid media initiatives.
Manage ongoing paid media campaigns including agency management ongoing optimizations launch of new assets through trafficking sheets pixel placement and preview link oversight.
Participate in weekly status calls to assess and drive optimization of paid media campaigns in market e.g. monitoring bid caps and creative optimization opportunities.
Assist with ad hoc POVs or strategic planning related to J&Js paid media presence; act as a consultant to various functional paid leads.
Budget management of working media and non-working media dollars under department management.
2. Audience Data & Measurement Excellence
Use internal and external data sources to refine audience strategy and targeting tactics.
Proactively identify opportunities to test and learn new cost-efficient ways to reach target audiences (e.g. new channels ad formats A/B creative testing).
Guide the development of a measurement framework with stakeholders and agencies to track effectiveness and test hypotheses.
Refine analytics and reporting processes to capture actionable insights and create performance narratives for senior leadership.
3. Stakeholder Collaboration & Content Strategy
Partner with stakeholders to champion fit-for-platform content and creative strategies aligned with media plans.
Collaborate with team members to provide ongoing strategic counsel support and knowledge sharing.
Build and maintain strong relationships with key media partners including platforms and the Media Excellence Team.
Act as a gatekeeper of J&Js social media channels ensuring alignment with business objectives and channel standards.
4. Brand Safety Governance & Flexibility
Assist in developing and executing key controls to ensure brand safety and reduce risk maintaining compliance with regulatory guidance and operational controls.
Support various digital workstreams including organic web and governance initiatives as needed.
Role Qualifications:
Required :
8 - 10 years of related industry experience
Experience working in a matrixed environment
Superior communications skills both written and verbal
Strategic thinker with the ability to manage complexity and build strong partnerships
Ability to work well as part of a team as well as independently with minimal supervision
Strong project management and prioritization skills required
Preferred:
Proven success leading paid media strategies for a Fortune 100 brand
Experience developing paid strategies in the healthcare industry
Experience working in a global function
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or other characteristics protected by federal state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants needs. If you are an individual with a disability and would like to request an accommodation please email the Employee Health Support Center () or contact AskGS to be directed to your accommodation resource.
#LI-Remote
Required Skills:
Preferred Skills:
The anticipated base pay range for this position is :
$122000.00 - $212750.00Additional Description for Pay Transparency:
Subject to the terms of their respective plans employees are eligible to participate in the Companys consolidated retirement plan (pension) and savings plan (401(k)).This position is eligible to participate in the Companys long-term incentive program.
Subject to the terms of their respective policies and date of hire employees are eligible for the following time off benefits:
Vacation 120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado 48 hours per calendar year; for employees who reside in the State of Washington 56 hours per calendar year
Holiday pay including Floating Holidays 13 days per calendar year
Work Personal and Family Time - up to 40 hours per calendar year
Parental Leave 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave 80 hours in a 52-week rolling period10 days
Volunteer Leave 32 hours per calendar year
Military Spouse Time-Off 80 hours per calendar year
Please use the following language:
For additional general information on Company benefits please go to: - Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
About Johnson & Johnson A t Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities and forward progress. That’s why for more than 130 years, we have aimed to keep people well at every age and every stage of life. Today, as the world’s larges ... View more
