Director Consumer Insight

Music is Universal

Its the passionate and dedicated team at Universal Music who help make us the worlds leading music company. From A&R to finance legal to digital sales to marketing Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender race disability sexual orientation religion belief age marital status background pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism dyslexia ADHD and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment workplaces and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards including alternatives to the online form or to disclose a neurocognitive condition please email

The A Side: A Day in The Life

UMGs Global Insight team manages some of the most powerful and effective data and research capabilities in the music industry. Alongside advanced analytics we deliver world-class market and consumer research that explores the evolving attitudes behaviours and motivations of todays music audiences worldwide.

The Consumer Insight team (part of the Global Insight department) leads strategic insights and research for Universal Music Groups labels and business units supporting digital commercial and A&R teams with a deep understanding of audiences artists and markets.

We are seeking a Director Consumer Insight to drive the core of the research team with a focus on strategic projects including concept testing new ideas to bring to market spotting ways to grow our non-recorded business consumer adoption of AI and many more. This individual will take a senior role in an already high performing team with strong existing infrastructure.

Reporting to the SVP of Global Insight this senior London-based role will act as an in-house consultant bringing agency-honed research and strategic expertise into UMG. We will be looking for someone who thrives on pro-activity autonomy and has a drive to consistently evolve and improve the work we do and how we do it.

The B Side: Skills & Experience

Agency / consultancy experience is sought after as this is a unique role where the process of undertaking analyzing and reporting projects is mostly done in house rather than going via external insight agencies.

The candidate must have a proactive mindset - someone who identifies signals early shapes the right questions and converts them into high-impact multi-market programs.

The role demands genuine autonomy: ownership of the full arc from hypothesis to decision including scoping running large scale quant stress-testing findings and delivering clear time-bound recommendations.

The role has management responsibility of mid-level team members so being able to demonstrate and provide case studies of nurturing talent is expected.

Be Insightful

• Design and oversee qualitative and quantitative studies exploring consumer attitudes motivations and shopping behaviour across artist and fan ecosystems.

• Translate data and research findings into clear strategic recommendations for revenue growth product development and fan engagement.

• Partner with analytics teams to interpret sales and performance data transforming quantitative signals into actionable consumer stories.

• Commission and manage external research partners where appropriate ensuring a high standard of design insight and storytelling.

Be Collaborative

• Partner with a wide range of UMGs business verticals to drive growth.

• Collaborate across Global Insight in London New York and Los Angeles to integrate global insights into wider business and audience strategies.

• Work closely with label and central teams to embed thinking across artist campaigns and fan initiatives.

• Act as a thought leader driving the internal narrative on the future of the business and new verticals.

• Represent Global Insight within senior cross-functional forums championing the role of research and consumer understanding in shaping UMGs commercial agenda.

Skills & Experience

• 7 years experience in market research consumer insight or strategy ideally within eCommerce retail or consumer brand sectors.

• Proven success in translating consumer insight into commercial and digital strategy.

• Strong quantitative / qualitative research skills from concept testing and segmentation to trend and competitor analysis.

• Experience leading or advising cross-functional teams in an in-house capacity; background in agency or consultancy work is highly valued.

• Exceptional communication and storytelling skills; able to turn data and research into compelling actionable strategy.

• Strategic thinker with a commercial mindset and passion for music fandom and digital innovation.

Personal Specification

• A visionary insight leader who combines creativity with commercial focus.

• Entrepreneurial mindset is a must can demonstrate pro-activity and autonomy.

• Collaborative empathetic and able to inspire others across multiple disciplines and regions.

Just So You Know

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However the business operates in an environment that demands change and the jobholders specific responsibilities and activities will vary and develop. Therefore the job description should be seen as indicative and not as a permanent definitive and exhaustive statement.

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