Assistant Manager Performance Marketing

Assistant Manager Performance Marketing

Location: CBD Belapur Navi Mumbai

Work Mode: On-site

Would you like the opportunity to work closely with a high-performing and friendly team of performance marketing experts in Navi Mumbai

Do you thrive in an environment which values autonomy ownership and mutual respect

GN Hearing is currently on a look out for an exceptional open-minded and driven team member to join our APAC Marketing team in India. You will play a key role in driving high-quality leads and business outcomes through paid digital channels and by uplifting our dealer networks digital marketing capabilities.

You will get your hand on the following exciting tasks:

1. Campaign Planning & Execution

• Plan set up and manage paid campaigns onGoogle Ads(Search Display YouTube) andMeta Ads(Facebook & Instagram).
• Run campaigns for traffic lead generation and conversions including remarketing/retargeting.
• Structure campaigns ad groups audiences and keywords for scale and efficiency.

2. Performance Analytics & Reporting

• Track and report performance against KPIs such asCPM CTR CPC CPL CPA ROAS and conversion rate.
• UseGoogle Analytics (GA4)and ad platform dashboards to understand user journeys and campaign impact.
• Run A/B tests on ads creatives and bidding strategies and use insights to improve ROI.
• Plan and monitor monthly budgets keep a close eye on daily spends and ensure there are no billing surprises.

3. Landing Page & Conversion Optimization

• Work with content design and web development to create and refinehigh-converting landing pages.
• Ensure landing pages are mobile-friendly consistent with ad messaging and correctly tagged for tracking.
• Use data (e.g. bounce rate time on page scroll depth funnel drop-offs) to recommend UX and layout improvements.

4. Marketing Automation & SFMC

• UseSalesforce Marketing Cloud (SFMC)and other automation tools to build simple journeys and follow-up campaigns for leads from paid media.
• Support the creation and execution ofemail and journey-based nurturingfor different segments.
• Work with CRM/automation teams to ensure tracking from first click to lead and wherever possible to closure.

5. Dealer Digital Marketing Consulting

• Run aDigital Marketing Consulting Programfor dealers:
  • Audit their websites search presence social media and paid campaigns.
  • Recommend improvements in account structure targeting creatives landing pages and measurement.
• Help dealers move from basic campaigns to more structured performance-driven setups.
• Conduct periodic review calls simple training sessions and share best practices and playbooks with dealers.

6. Collaboration & Stakeholder Management

• Partner with creative content sales and product teams to ensure campaigns are aligned with business priorities.
• Brief creative teams clearly and use performance data to guide messaging and visual direction.
• Coordinate with external agencies or partners if any part of execution is outsourced.

7. Market & Competitor Insights

• Regularly review competitor ads landing pages and campaign strategies to identify gaps and opportunities.
• Stay updated with changes and new features inGoogle Ads Meta Ads GA4 and SFMC.
• Test new formats and approaches (e.g. video campaigns new bidding strategies new audience types) where relevant.

A strong performance marketing individual we imagine the following sounds like you:

• Bachelors degree in marketing Business Digital Media or a related field.
• 3 yearsof hands-on experience running and optimizing paid digital campaigns with clear performance targets (CPL CPA ROAS etc.).
• Experience inlead generationenvironments; exposure to dealer/channel networks is a strong plus.

Must-Have Skills & Tools

• Ad Platforms:
  • Strong hands-on experience withGoogle Ads.
  • Strong hands-on experience withMeta Ads(Facebook & Instagram).
• Analytics & Tracking:
  • Comfortable usingGoogle Analytics (GA4)for funnel and performance analysis.
  • Working knowledge of tracking setups (UTMs pixels events);Google Tag Manager (GTM)exposure is an advantage.
• Landing Page & Conversion Optimization:
  • Solid understanding oflanding page optimizationandconversion rate optimization (CRO).
  • Experience working with web/UX teams to improve page structure and user flows.
• Marketing Automation & SFMC:
  • Practical exposure toSalesforce Marketing Cloud (SFMC)or strong willingness and aptitude to learn it quickly.
  • Understanding ofbasic marketing automation email journeys and lead nurturing flows.
• Core Competencies:
  • Strong analytical mindset; comfortable with numbers and Excel/Google Sheets.
  • Clear and confident communication skills both written and verbal.
  • Ability to manage multiple campaigns and stakeholders and deliver on timelines.
  • Proficiency in Microsoft Office (Excel Outlook Word PowerPoint).

Good-to-Have (Nice but Not Mandatory)

• Additional Performance Channels:
  • LinkedIn Ads YouTube-only performance campaigns.
  • Programmatic or display experience (e.g. DV360 The Trade Desk) where relevant.
  • Marketplace / ecommerce advertising (e.g. Amazon Ads).
• Reporting & Optimization Tools:
  • Looker Studio(for dashboards and reporting).
  • Heatmap/session recording tools (e.g. Hotjar Microsoft Clarity) for UX insights.
  • A/B testing or CRO tools (e.g. VWO Optimizely).
• Automation & CRM Ecosystem:
  • Experience with any other marketing automation tools (e.g. HubSpot Marketo MoEngage Clevertap).
  • Experience integrating campaign leads into CRM and working with sales teams on lead quality and follow-up.
• Social & Content Management:
  • Experience with social media management tools (Hootsuite Sprout Social Buffer etc.)
  • Basic understanding of SEO and organic social to support integrated campaigns.

Travel request: occasional.

Please Join Us to Bring People Closer!