Growth Marketing Manager New Acquisition Channels (mfd)
Share
Job Location:
Monthly Salary:
Posted on:
9 days ago
Vacancies:
1 Vacancy
Department:
Job Summary
To further promote digital health protection and provide even more people with access to meaningful preventive care we are looking for a Growth Marketing Manager - New Acquisition Channels (m/f/d) to support the area of acquisition. You should ideally live in the Berlin/Brandenburg area - this role is hybrid with 2-3 days a week onsite presence required.
Your role in a team
- As Channel Owner for New Acquisition Channels you will be responsible for identifying validating and scaling new customer acquisition opportunities across emerging paid and non-paid platforms
- Identify evaluate and discover the next scalable acquisition channels for the company to invest in
- Launch and optimize new customer acquisition channels - including TV external email and emerging paid platforms.
- Own performance KPIs for early-stage channels: CAC ROAS payback period and funnel conversion
- Conduct A/B testing track campaign performance evaluate performance metrics and optimise based on analytics and KPIs
- Continuously monitor industry trends and competitors to spot new opportunities early. Apply growth hacking techniques and data-driven decision-making to maximise ROI
- Collaborate closely with Brand Product Data and local Country Managers
- Channel tests and investment proposals must align with Marketing Leaderships strategic priorities.
Requirements
- 3-5 years of operative experiences as Performance Marketing Manager or Growth Marketer in a scale-up or digital-first company
- Track record of owning and improving growth metrics such as CAC CVR and LTV
- Experience working with cross-functional teams: Brand Product Tech Data
- Strong analytical skills and comfort with experimentation frameworks
- Clear understanding of channel-market fit
- Growth mindset!
- English business-fluent
- German nice to have
Benefits
Why getolo
Salary & Vacation
- Attractive fixed salary
- Start with 28 vacation days with an increase every two years (capped at 30 days). Holidays on December 24th and 31st.
Mobility & Flexibility
- Choose between a free Swapfiets bike a BVG ticket (Umweltticket) or a Deutschlandticket subsidized by us
- Work hybrid - from your home office or in our office in Berlin-Mitte
- Work abroad in the EU for up to 60 days
Health
- Benefit from free coaching sessions with our mental health tool
- Test our products yourself! Choose between dentolo petolo or vitolo
Development
- Learning Budget starting from 750 per year
- Regular (360 degree) feedback
And much more
- Legendary summer and winter parties
- Regular team events
- Many discounts on the corporate Benefits Platform
- Two Community Days per calendar year
- Pet friendly office
Sounds like the perfect job for you We look forward to receiving your application and getting to know you!
About getolo
Founded in 2015 getolo GmbH is an innovative and award-winning InsurTech company that offers comprehensive supplementary insurance plans in the areas of dental pet health and liability as well as health add-on coverage. Under the brands dentolo petolo and vitolo we serve over 200000 customers in Germany providing digital and hassle-free protection that seamlessly integrates into their daily lives.
We believe that prevention is always better than curewhich is why we focus on preventive care customer-centric service and financial security to protect our customers and their loved ones from unexpected costs. Thanks to the close collaboration of our team of market specialists and insurance experts we continuously monitor industry developments to offer practical solutions for current challenges.
getolos company culture is built on collaboration innovation and agilityalways with a strong focus on the needs of our customers. With a team of around 200 employees getolo is led by Daniel Gadea (CEO) and Laura Wulff (CGO). getolo is a partner of DA Direkt and part of the Zurich Group Germany.
getolo is an equal opportunity and diversity employer. We strive to create a friendly safe and welcoming environment for all our team members regardless of ethnicity gender gender identity and expression sexual orientation limitations and talents of any kind physical appearance social background marital status age or religion (or lack thereof).
When you apply we focus solely on your experience and motivation. You decide what additional information you want to disclose (photo marital status religion gender nationality etc.). We value and treat all applications equally.
Contact:
getolo Recruiting Team
Required Experience:
Manager
Key Skills
- Business Intelligence
- Digital Marketing
- Direct Marketing
- Google Analytics
- Network Optimization
- SQL
- Google AdWords
- PMP
- SEO
- Affiliate Marketing
- Creative Thinking
- Search Engine Marketing
- Technical Skills
- Client Management
- Statistical Analysis
About Company
Founded in 2015, getolo GmbH is an innovative and award-winning InsurTech company that offers comprehensive supplementary insurance plans in the areas of dental, pet health and liability, as well as health add-on coverage. Under the brands dentolo, petolo, and vitolo , we serve over 2 ... View more
