Manager, Industry Marketing (Banking & Financial Services)

TheManager Industry Marketing (Banking & Financial Services) will own and execute Fingerprints marketing strategy for one of our key verticals. Youll combine deep industry knowledge with creative marketing instincts to shape how Fingerprint shows up in the financial services ecosystem from brand storytelling and thought leadership to sales enablement and event presence. Youll shape the narrative for one of the most important industries we serve bringing clarity and creativity to complex topics like identity and fraud.

This role sits within the Product Marketing organization collaborating closely with Product Sales Content and Demand Generation to drive vertical awareness pipeline and revenue among Fortune 500 financial institutions fintechs and payment providers.

What youll be doing:

• Own the vertical strategy - Build and execute the go-to-market plan for Banking & Financial Services aligned with Fingerprints growth goals and enterprise sales priorities.
• Be the industry voice - Develop and articulate a compelling POV on identity fraud and risk prevention in financial services; become a trusted internal and external subject-matter expert.
• Create high-impact content - Write and direct thought leadership pieces customer stories web copy presentations and campaigns tailored to the BFSI audience.
• Elevate Fingerprints visibility - Represent the brand at major industry events and conferences; identify speaking sponsorship and partnership opportunities that build credibility.
• Fuel demand and enable sales - Partner with Demand Gen and Sales to design campaigns ABM initiatives and enablement materials that accelerate pipeline within target accounts.
• Translate product innovation into business value - Work cross-functionally with Product Marketing to align messaging and launches with the challenges and priorities of enterprise financial institutions.
• Track market and competitive trends - Stay ahead of shifts in fraud risk payments and authentication landscapes to refine positioning and ensure Fingerprint remains top of mind.
• Establish processes and best practices for industry marketing

What were looking for:

• 610 years of B2B marketing experience with at least 3 years focused on banking financial services or fintech.
• Strong grasp of enterprise buyer personas risk and compliance priorities and the digital transformation landscape within financial institutions.
• Proven experience owning vertical marketing strategy and collaborating cross-functionally to deliver measurable pipeline impact.
• Exceptional writing storytelling and content development skills; ability to tailor tone and message for different audiences.
• Confident representing the company at industry events and engaging directly with senior-level stakeholders.
• Strong program management and prioritization skills; thrives in a fast-moving high-growth environment.
• The ideal candidate is well-connected within the BFSI ecosystem with familiarity across banking associations industry events and media.

For US-based employees the cash compensation range for this role is$140000 - $160000.We set standard ranges for all US roles based on function level and geographic location benchmarked against similar stage growth companies. To comply with local legislation and provide greater transparency to candidates we share salary ranges on all job postings regardless of desired hiring location. Howeverthese ranges are specific to the hiring location and may differ within or outside the US.Final offer amounts are determined by multiple factors including geographic location as well as candidate experience and expertise and may vary from the amounts listed above.

Required Experience:

Manager