Associate Director, Analytics
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Job Location:
New York City, NY - USA
Yearly Salary:
USD 110000 - 125000
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Job Summary
Sullivan is seeking an Associate Director Analytics to lead and evolve how we measure report and optimize experiences and campaigns. This role bridges creative strategy and technologyensuring our clients have the data tagging and insights they need to make smarter decisions.
The ideal candidate will have a thorough understanding of analytics; both from a brand and client engagement perspective as well as a track record of successfully building analytic approaches and conducting qualitative research across a broad mix of clients and marketing objectives. A major responsibility of this role will be to build upon the Sullivan approach deliverables and infrastructure for analytics for existing clients as well as provide measurement guidance on all new business addition this candidate will work alongside the Sullivan growth team to report results drive data driven tests and continually optimize our own marketing program.
This is a unique opportunity to own and grow Sullivans analytics foundation-- to help drive innovation the use of AI and thought leadership throughout a vibrant and dynamic organization. From tagging and dashboards to measurement frameworks and client strategy. Youll help shape how data drives creativity performance and storytelling for clients across financial services higher education and technology.
Youll work hands-on with Google Tag Manager GA4 Looker Studio and Tableau to implement tracking build dashboards and deliver actionable insights. Youll also lead the development of measurement frameworks and transform business requirements into clear data-driven analytics plans. This role combines analytical depth technical implementation and client partnership.
Key Responsibilities
Measurement & Strategy
- Lead the development of measurement frameworks that define KPIs success metrics and reporting methodologies across websites campaigns and digital experiences.
- Translate business objectives into analytics strategies identifying the right data KPIs and visualization approach for each engagement.
- Partner closely with creative strategy and digital teams to ensure analytics aligns with client goals and brand priorities.
- Partner with strategy to develop qualitative and quantitative research plans and recommendations.
- Oversee research execution directly or through a third-party partnersContribute to the codification of Sullivans measurement approach creating scalable templates and best practices.
Tagging & Implementation
- Implement and maintain website tracking through Google Tag Manager (GTM)including custom events triggers and variables for form submissions scroll depth video views and other interactions.
- Collaborate with developers to ensure robust data layer design and accurate event tracking across all environments.
- Conduct QA and validation of all tagging implementations to ensure clean consistent data capture.
- Maintain documentation and changelogs for tagging and tracking updates.
Dashboarding Reporting & Data Architecture
- Build and evolve dashboards in Looker Studio and Tableau ensuring consistency clarity and a strong visual narrative.
- Understand how analytics data flows across tools (GTM GA4 Looker Studio/Tableau database) and assist in maintaining integrations with SQL databases.
- Deliver reports and dashboards that connect data to business outcomes through clear storytelling and visualization.
Client Leadership & Insights
- Lead analytics relationships with clients serving as the go-to expert for measurement reporting and optimization discussions.
- Present insights recommendations and performance narratives in a way that bridges technical depth and strategic clarity.
- Identify opportunities to enhance measurement sophistication and evolve analytics deliverables.
- Guide internal and client teams in understanding analytics impact and next steps.
- Suggest opportunities for integrating data and measurement into projects.
Operational Excellence
- Help improve Sullivans internal analytics processes QA standards and documentation practices.
- Support new business efforts by advising on measurement strategy and analytics deliverables.
- Mentor junior analysts and contribute to building the agencys overall analytics maturity.
Knowledge And Skills Required
- Bonus: familiarity with SEO and AEO analytics A/B testing or workflow automation tools such as n8n or Alteryx.
- 58 years of experience in digital web or marketing analytics (agency experience preferred).
- Advanced proficiency with Google Analytics 4 (GA4) Google Tag Manager (GTM) Looker Studio and Tableau.
- Strong hands-on experience tagging websites for custom events triggers and data layer variables.
- Understanding of data layers event parameters and schema design for analytics tracking.
- Working knowledge of PostgreSQL or other relational databases.
- Proven ability to translate business questions into analytics plans and deliver insight-driven recommendations.
- Excellent communication and presentation skillsable to synthesize data into compelling narratives for creative and business audiences.
- Bonus: familiarity with SEO and AEO analytics A/B testing or workflow automation tools such as n8n or Alteryx.
Please Submit Resume toemailprotected
Required Experience:
Director
Key Skills
- Program assessment
- FDA Regulations
- Manufacturing & Controls
- Program Evaluation
- budget forecast
- Research Experience
- Operations Management
- Research & Development
- Strategic Planning
- Contract Management
- Leadership Experience
- negotiation
About Company
A brand engagement firm helping organizations with complex, high-stakes offerings build and activate brands that move audiences to action.
