Product Marketer

Mumbai Suburban - India

Monthly Salary: Not Disclosed

Experience Required: 4years

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Job Summary

What you will do for Sectona as Product Marketer - Primary Responsibilities

We are looking to onboard a Product Marketer for our next phase of growth. As a Product Marketer you will play a key role in developing our product positioning and messaging. You will help develop our go-to-market strategy and execute flawless product launches. You will be responsible for understanding the market landscape identifying our TAM segmenting our target audience and creating the right positioning targeting plan and channel mix to meet Sectonas pipeline goals.

In this role you will become intimately familiar with the business goals of our customers and determine how our products can best help meet their critical objectives. You will write content that communicates the value proposition to our target customers.

What does all this mean Well you will -

Market and Competitor Analysis: Conduct comprehensive market research to identify potential channels analyze market trends and assess competitor activities to inform strategy development.
Positioning and Messaging: Define the products value proposition and create a uniform compelling message across all platforms.
Go-to-Market (GTM) Strategy: Develop and execute GTM plans and product launch strategies coordinating with product development sales and external partners to ensure alignment.
Content Creation and Digital Marketing: Manage content for websites and social media channels (LinkedIn Facebook etc.) and execute integrated digital marketing campaigns (SEO SEM email marketing).
Sales Enablement: Create sales tools and materials such as brochures and presentations and train sales teams on product features and messaging to effectively communicate value to potential customers.
Event Planning and Management: Plan and execute participation in industry trade events conferences (like Gartner and KuppingerCole) and webinars to enhance brand recognition and generate leads.
Performance Monitoring: Monitor and report on the effectiveness of marketing campaigns using KPIs and analytics tools (Google Analytics etc.) to optimize future efforts and maximize ROI.
Cross-functional Collaboration: Work closely with R&D product management sales and other marketing teams to ensure cohesive strategy and execution across the customer journey.

Requirements

MBA marketing and graduation preferably in IT

Proven experience between 2-3 years in a marketing or product marketing role particularly in the B2B software or cybersecurity industry is a strong advantage.

Proficiency in digital marketing platforms marketing analytics CRM systems (HubSpot is a plus) and content management systems.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent written and verbal communication skills including strong storytelling and presentation abilities.

Highly organized with strong project management skills and the ability to manage multiple tasks simultaneously.

Required Skills:

Education: Bachelors degree in Computer Science Information Technology or a related field (or equivalent work experience). Experience: 4 years of hands-on experience with AWS cloud platforms including EC2 S3 VPC RDS Lambda and IAM. Proficient in managing both Windows and Unix/Linux servers in a cloud environment. Strong experience with Active Directory integration in a cloud infrastructure. Solid understanding of cloud networking VPC design and security groups. Knowledge of cloud storage solutions like EBS S3 and Glacier. Experience with cloud-based databases- RDS (MySQL and MS SQL Server). Familiarity with load balancing technologies (Elastic Load Balancer) and Auto Scaling in AWS. Experience with cloud monitoring tools such as AWS CloudWatch CloudTrail or third-party tools. Familiarity with cloud services in Azure (e.g. VMs Azure AD Azure Storage) and GCP Skills: Proficiency in scripting languages (e.g. Python Shell PowerShell). Strong understanding of security principles (IAM encryption access control). Excellent troubleshooting and analytical skills. Ability to work in a fast-paced dynamic environment with minimal supervision. Preferred Qualifications: AWS certifications such as AWS Certified Solutions Architect Associate or Professional AWS Certified SysOps Administrator or AWS Certified DevOps Engineer. Experience with containerization (Docker Kubernetes) and serverless computing.

What you will do for Sectona as Product Marketer - Primary ResponsibilitiesWe are looking to onboard a Product Marketer for our next phase of growth. As a Product Marketer you will play a key role in developing our product positioning and messaging. You will help develop our go-to-market strategy an...