Product Marketing Manager

This is a remote position.

flydocs is a dynamic and innovative company at the forefront of aviation technology providing cutting-edge solutions to streamline aircraft documentation and maintenance processes.

We are 100% owned by Lufthansa Technik and together with our partner companies Swiss Aviation Software AVIATAR and Lufthansa Technik Engineering Services we make up the Digital Tech Ops Ecosystem.

The Product Marketing Manager role blends strategic planning with hands-on action within flydocs and the Digital Tech Ops Ecosystem Marketing teams including line management of flydocs Marketing Executive. Cross-functional collaboration with Product Customer Success Sales Onboarding and Business Intelligence is vital to align marketing efforts with business objectives.

Your primary focus will be leading product marketing strategy across the Digital Tech Ops Ecosystem Decision Solutions by developing compelling customer-centric messaging collateral and go-to-market campaigns that bridge the gap between product and commercial to drive revenue adoption and customer value.

This is a remote position on a 12 month fixed term contract with intentional collaboration hubs in Birmingham and London. However the applicant should be willing and able to travel around 25% of time across the UK and mainland Europe.

Key responsibilities

Product Marketing

• Lead the development of compelling customer-centric product messaging and collateral that articulate the value of flydocs and the broader Digital Tech Ops Ecosystem including:
  

• Collaborating with product to create effective overall combined product and individual product value propositions.
  
• Working with regional and brand leads and cross-functional teams to ensure Decision Solution product messaging is clear and defined in campaign and event content to achieve commercial objectives.
  

• Coordinating strategy for and executing end-to-end go to market campaigns for Decision Solutions products the Ecosystem roadmap and product community.
  
• Lead production of excellent Decision Solutions product content to support multi-channel marketing execution:
  

• Using intermediate-level design and video creation skills to produce multi-channel product content.
  
• Working with design agency partners where required to create engaging visual solutions.
  
• Aligning with regional leads to support product positioning in regional collateral.
  

• Manage internal product communications to Ecosystem employees ensuring knowledge and visibility of ongoing initiatives are communicated effectively.
  
• Defining and analysing key metrics to determine product marketing success with a test-and-learn approach to keep what works and scrap what doesnt.
  
  

General

• Manage strategic planning for flydocs brand including allocating annual budget to ensure spend aligns with strategic priorities and defining campaign KPIs.
  
• Line management responsibility for flydocs Marketing Executive.
  
• Collaborate with cross-functional teams including Product Commercial Business Intelligence and more to identify new opportunities and gather customer insights and market trends that influence go to market campaigns.
  
• Become one of our brand champions ensuring brand integrity tone of voice and visual guidelines are adhered to across all channels and touchpoints.
  
  

Experience

• Proven 10 years marketing experience including areas such as product marketing marketing campaigns and budget management.
  
• Experience in managing or mentoring team members.
  
• Hands-on experience using Hubspot Wordpress and the Adobe Creative Suite (particularly Photoshop Illustrator PremierePro and Express) is essential.
  
• Excellent written and verbal communication skills with the ability to translate technical concepts into customer value an eye for detail and strong proofreading skills.
  
• A strong understanding of the aviation maintenance industry and/or B2B technology sector is a bonus.
  
• Demonstrated ability to work collaboratively in a fast-paced dynamic environment.
  
• Bachelors degree in Marketing Business or a related field or relevant professional accreditation (e.g. CIM or Mini MBA) is beneficial but not essential.
  

If youre a results-driven experienced marketing professional with an eye for defining product value with our customers in mind wed love you to join our team at flydocs. Apply now to be a key player in our dynamic and innovative workplace.