Social Media Marketing Specialist

Were a healthcare platform for humans designed for real life. Pocketpills is Canadas leading online pharmacy & medical care platform. Re-imagining healthcare to make it accessible affordable and built for people like you. Driven by our passion for innovation and customer-care weve designed a suite of digital care experiences that empower our members to take control of their health wherever life takes them. From coast to coast over 800000 Canadians trust Pocketpills to deliver their medication & ensure a healthcare professional is always just an arms-reach away.

We founded Pocketpills as a solution to fix the broken system that made getting Care harder than it needed to be. We dont believe long line ups at the doctors office confusing refill protocols & one-size-fits-all advice actually fit with what Canadians need so weve changed the game. Powered by pharmacists engineers doctors clinicians & service experts our platform redefines the world of wellness from personalized treatment that actually feels personal to truly effortless refills including free friendly delivery. Because we do believe Canadians deserve a better way to manage their most important asset their health.

Discover the healthcare platform that feels Delightfully Human. With Pocketpills complete care is right in your pocket.

About the Role

This is more than a social media jobits a chance to define how Canadians connect with one of the countrys most innovative healthcare brands. Were looking for a digitally native creator and strategist who can turn culture trends and storytelling into real community impact and measurable growth.

Youll lead PocketPills entire social ecosystem build our first Creator & Affiliate Program and create content thats fast smart and unmistakably on-brand. Working across teams youll translate healthcare into clear relatable engaging content that Canadians genuinely want to interact with.

If you thrive in a creative fast-moving environment and want to help shape a brand that truly matters this role puts you at the centre of that mission.

Key Responsibilities

1. Social & Community Strategy (Brand & Engagement)

• Platform Ownership & Strategy: Define own and execute the complete content and brand strategy for all social channels (e.g. Instagram TikTok Facebook LinkedIn etc.) ensuring PocketPills tone and visual identity are authentic and optimized for each platforms unique culture and algorithms.
• Community Building: Actively build and manage the PocketPills social community engaging directly with followers managing comments and DMs and fostering a loyal base of brand advocates.
• Trend and Culture Hacking: Stay ahead of emerging social media trends platform updates and cultural moments to ensure PocketPills is consistently relevant agile and reactive in its content.
• Always-On Content Engine: Oversee the content creation and production process including content calendars creative brief development scheduling and publishing across all platforms.

2. Creator & Affiliate Program (Performance & Reach)

• Program Launch: Design launch and manage PocketPills first dedicated Creator/Affiliate Program focused on DTC growth.
• Recruitment & Vetting: Identify onboard and manage a diverse roster of creators micro-influencers and affiliates whose audiences align with PocketPills target demographic.
• Performance Accountability: Negotiate contracts and manage content deliverables ensuring all creator partnerships drive measurable outcomes including traffic conversions and brand mentions.

3. Content Creation & Digital Assets

• Creative Execution: Function as a hands-on contributor to content creation utilizing skills in short-form video photography and graphic design to develop compelling mobile-first assets.
• Testing & Optimization: Implement a rigorous A/B testing framework for content formats copy posting times and calls-to-action (CTAs) to continuously improve performance.
• Cross-Functional Content: Collaborate with internal Subject Matter Experts (SMEs) and the marketing team to translate complex healthcare information into clear relatable and engaging plain language content for a mass DTC audience.

4. Analytics & Performance Marketing

• Social Listening & Insights: Implement sophisticated social listening tools to monitor brand health competitive activity and consumer sentiment.
• Reporting: Track analyze and report on key social media and creator program KPIs focusing on metrics that drive social growth such as engagement rate and audience growth.

Qualifications & Experience

Skills & Mindset

• Truly Digitally Native: Deep intuitive understanding of all major social platforms (especially TikTok Instagram and YouTube/Shorts). Proven ability to create high-performing content for these platforms not just on them.
• Creative & Editorial Eye: Exceptional creative writing editing and storytelling abilities with a proven track record of developing engaging plain-language content.

Experience

• Undergraduate degree in Marketing Communications or a related field or equivalent practical experience.
• 3 years of direct experience in social media digital marketing or brand management preferably within a DTC e-commerce or consumer tech brand.
• Proven experience in scouting onboarding and managing a Creator Influencer or Affiliate Program from the ground up.
• Demonstrated experience with video/photo editing tools and creative design principles (e.g. using Canva Adobe Suite or mobile-first editing apps).
• Strong analytical skills with proficiency in social analytics tools and web analytics (e.g. Google Analytics).

Benefits

Join our team and enjoy a benefits package designed to support your health and well-being including dental and vision care as well as extended health care coverage. We provide disability insurance for added security and life insurance to protect your loved ones. To promote work-life balance youll receive paid time off including vacation days. Additionally we offer a Group Retirement Savings Plan (GRSP). Experience a workplace that truly cares about you!

The annual compensation is based on a number of factors and may vary depending on job-related knowledge skills experience and alignment to the market .

Pocketpills is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices. Should you require accommodation through any stage of the recruitment process please make them known when contacted and we will work with you to meet your needs.

Required Experience:

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