Trade Marketing Analyst

Trade Marketing Analyst plays a key role in driving brand visibility and commercial performance across Brasil 
markets. This position is responsible for planning and executing strategic trade marketing initiatives supporting 
sales teams and ensuring excellence at the point of sale. By analyzing sell-in and sell-out data managing 
promotional activities and collaborating with cross-functional teams the analyst contributes directly to the 
growth and positioning of Mattels brands in retail environments.

What Your Impact Will Be

• Planning and execution of Trade Marketing campaigns aligned with commercial and brand strategies aiming to increase visibility and conversion at the point of sale (POS).
• Development of promotional and visual communication materials for POS including displays giveaways signage and store branding.
• Management of promotional actions and brand activations such as events product sampling 
• demonstrations and seasonal campaigns ensuring alignment with marketing and sales objectives.
• Relationship management with commercial partners clients and internal teams acting as a bridge between marketing sales and operations to ensure effective execution of initiatives.
• Negotiation with suppliers and agencies for material production service contracting and promotional execution focusing on cost optimization and quality.
• Sell-in and sell-out data analysis identifying opportunities risks and market trends to support strategic decision-making and campaign adjustments.
• Retail execution monitoring including store visits audits and tracking of execution KPIs such as shelf share out-of-stock rates and brand visibility.
• Budget control and management for Trade Marketing activities including financial planning expense tracking and reporting.
• Support to the sales team providing materials insights and strategies to boost sales and strengthen brand presence across channels.
• Involvement in all product categories with a primary focus on POS and retail execution demands.
• Participation in regional and global meetings contributing local insights and aligning strategies with international stakeholders.
• Availability for operational tasks such as transporting materials setting up displays stocking stores and supporting events when needed.
• Collaboration with departments such as logistics planning and marketing ensuring synergy and smooth execution of initiatives.

Qualifications :

What Were Looking For

• Bachelors Degree Marketing Technologist 
• Bachelors Degree Advertising and publicity 
• Previous experience (24 years) in Trade Marketing Marketing or Sales preferably within consumer goods retail or toys/entertainment industries. 
• Experience collaborating across multifunctional teams (sales marketing operations). 
• Strong analytical skills with the ability to interpret data and transform insights into actionable strategies.
• Proficiency in budget management and performance tracking.
• Knowledge of retail dynamics shopper behavior and trade marketing tools.
• Excellent organizational skills and attention to detail.
• Strong communication and negotiation abilities both written and verbal.
• Proficiency in Microsoft Office (Excel PowerPoint Word); experience with data visualization tools is a plus

Additional Information :

What Its Like To Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.

We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy company and owner of one of the strongest catalogs of childrens and family entertainment franchises in the world. We create innovative products and experiences that inspire entertain and develop children through play. We engage consumers through our portfolio of iconic brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO and MEGA as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content gaming music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https // and .

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities females veterans individuals with disabilities and those of all sexual orientations and gender identities.

Remote Work :

No

Employment Type :

Full-time