Integrated Marketing Manager

We are recruiting our new Integrated Marketing Manager for North America!

This person is responsible for coordinating the GTM omnichannel launch preparedness for the performance & sportstyle categories across wholesale retail and ecommerce. They will assess regional asset sufficiency and work closely with the global/brand marketing and regional teams to determine outages and coordinate content shoots as needed. They will maintain the regional GTM integrated marketing calendar and masterplan to hand off to functional teams. They will support the Senior Brand Manager in campaign briefing and reporting. They will support the broader marketing teams to ensure organizational efficiency and GTM success.

The scope of the role is: All footwear apparel and gear for run outdoor and sportstyle categories

ESSENTIAL DUTIES & RESPONSIBILITIES

To perform this job successfully an individual must be able to perform each essential duty and responsibility satisfactorily:

• Maintains NAM Master Plan via the global tool
• Ensure the omnichanel execution of the local NAM Integrated Marketing Plan
• Responsible for tracking and reporting on campaigns and matrix initiatives
• Receive and disseminate toolbox emails from HQ; update NAM teams on asset delivery embargo shifts and activations
• Oversee and project manage local asset production in alignment with matrix priorities and commercial goals
• Align consistently with global Activation Specialists by sport category and D2C to understand seasonal priorities
• Makes sure regional asset checklist reflects all functional team needs
• Understanding of omnichannel shopping journey and competitor benchmarks
• Audit and enhance playbooks to hand off to functional teams

Qualifications :

The ideal profile for this role: We are looking for someone who is detailed oriented and process driven. The ideal candidate has excellent communicators and can work well cross-functionally to identify problems and propose solutions. This person can juggle multiple projects at once and ensure timely delivery of tasks to broader teams.

EDUCATION & EXPERIENCE

5 years experience in brand product or digital marketing or related field.

B.S. or B.A.  In Business Marketing or related field or equivalent combination of education and related experience

QUALIFICATIONS SKILLS ABILITIES & COMPETENCIES

The requirements listed below are representative of the knowledge skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Innovative process driven and operationally excellent
• Planning organizing and preparation
• Ability to influence at all areas of the business with strong self-awareness
• Excellent communication and briefing skills
• Self-motivated with the ability to manage multiple projects at once

Additional Information :

PHYSICAL DEMANDS & WORKING ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the employee is regularly required to talk and hear.  The employee is frequently required to sit stand and walk. The employee must occasionally kneel stoop crouch twist and lift to 50 pounds with or without accommodations.

Specific vision abilities required by this job include close vision color vision and ability to adjust focus. This Job also requires driving and possession of a state issued Drivers License and a clean record.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Permanent role based in Ogden UT USA.

Remote Work :

No

Employment Type :

Full-time