Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. Were committed to creating category-leading enterprise software that unleashes that power.

To make that happen we need people who are curious self-propelled generous and genuine. People who love being part of a fast-moving fast-thinking growth company. And people who careabout each other about UiPath and about our larger purpose.

Could that be you

The Senior Director Customer Advocacy elevates UiPaths story through the voices of our customers our executives and respected industry influencers. This leader consolidates customer advocacy Customer Advisory Boards (CABs) CxO engagement executive communications social media influencer strategy and voice-of-customer (VoC) into one unified strategic function.

You will develop programs and systems that strengthen UiPaths credibility deepen executive relationships and ensure the company shows up with clarity and consistency across our most visible channels.

What youll do at UiPath

Customer Advocacy & Storytelling

• Build and scale a global advocacy engine: references case studies videos podcasts customer speakers and event integration.

• Translate customer outcomes into strong clear narratives that align with UiPaths industry and solution strategy.

• Maintain a steady pipeline of customer advocates through close partnership with Sales CS PMM and Industry Marketing.

• Lead the creation of customer stories in modern multimedia formats collaborating with Creative Studio as needed for production.

Customer Advisory Boards (CABs) & Global CxO Engagement

• Own the global CAB program end-to-end: strategy structure member selection agenda development and follow-through.

• Ensure CAB insights influence product direction roadmap priorities and GTM strategy.

• Build and run a global CxO engagement strategy including:

  • Executive councils

  • C-level roundtables and regional forums

  • Executive sponsor programs and 1:1 strategic relationship models

• Partner with Sales and CS leadership to deepen CxO engagement tied to top accounts and strategic priorities.

Social Media & Executive Communications

• Lead UiPaths global social strategy and operations across all major platforms.

• Drive consistent message alignment and clarity across corporate and executive social channels.

• Develop platform-specific strategies for executive social presence; manage an integrated editorial calendar tied to launches events and major external moments.

• Lead executive communications for speeches scripts external remarks thought-leadership pieces and event preparation.

• Ensure integration with PR AR and Brand teams for coordination

Influencer Strategy & Co-Creation

• Build an influencer program focused on automation leaders enterprise technology voices and respected creators.

• Co-create content that reinforces UiPaths thought leadership and amplifies customer impact.

• Run influencer-led campaigns tied to product launches solution rollouts and global event moments.

• Experiment with new content formats and creator partnerships to enhance external engagement.

Voice of Customer (VoC) & Insights

• Design and operationalize a unified VoC program across surveys listening channels and sentiment analytics.

• Produce clear actionable insight reports for Product Sales and Marketing leadership.

• Create a closed-loop system ensuring customer feedback informs roadmap GTM plays and messaging.

Measurement Innovation & Impact

• Define KPIs across advocacy CABs CxO programs social exec comms influencer and VoC.

• Track performance sentiment ROI and audience engagement; adjust strategies based on insights.

• Build scalable processes to support global adoption and regional consistency.

Leadership

• Lead and develop a high-performing team across Advocacy CAB/CxO programs Social Exec Comms Influencer and VoC.

• Establish operational rigor workflows and governance models for these programs.

• Serve as a trusted partner to Sales CS PMM Product Comms Brand and Field Marketing.

What youll bring to the team

• 12 years in customer advocacy executive communications social strategy influencer marketing or related roles.

• Experience leading Customer Advisory Boards executive councils or C-level engagement programs.

• Strong storytelling and executive communication abilities; skilled in simplifying complex narratives for external audiences.

• Demonstrated success building global programs and cross-functional operating models.

• Ability to partner credibly with executives and C-level customers.

• Deep understanding of social platforms content formats and engagement drivers.

• Ability to balance strategic leadership with hands-on execution in a fast-moving environment.

Bonus Points

• Experience producing video or multimedia content.

• Background in enterprise SaaS automation or emerging tech.

• Network of influencers or industry voices in AI/automation.

Why Join Us

• Lead foundational programs that strengthen UiPaths credibility with customers executives and the market.

• Shape high-impact storytelling moments across advocacy social and executive communications.

• Build world-class CABs and CxO engagement programs that influence UiPaths roadmap and strategic direction.

Maybe you dont tick all the boxes abovebut still think youd be great for the job Go ahead apply anyway. Please. Because we know that experience comes in all shapes and sizesand passion cant be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role the number of hybrid office-based and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age race color religion sex sexual orientation gender identity and expression national origin disability neurodiversity military and/or veteran status or any other protected classes. Additionally UiPath provides reasonable accommodations for candidates on request and respects applicants privacy rights. To review these and other legal disclosures visit our .

Required Experience:

Exec