Vice President, Branding, Marketing & Communications

Detroit, MI - USA

Monthly Salary: Not Disclosed

Posted on: 14 hours ago

Vacancies: 1 Vacancy

Job Summary

We at Leggett & Platt Inc. are searching for a Vice President Branding Marketing & Communications within our Executive team to help support our Automotive business. Did you know we are the worlds leading designer and manufacturer of seating support and comfort systems for transportation manufacturers as well as tier one and two suppliers within the automotive industry Thats right! Our automotive products fall into four primary groups: Seating and Lumbar support Motors Actuators and Massage Systems. If you join our team your work will ensure people across the world have a little more comfort in their lives.

The Vice President Branding Marketing & Communications will be a key strategic leader a visionary responsible for shaping and amplifying the companys brand identity market presence and global communications.

As the Vice President Branding Marketing & Communications you will:

Lead coach and develop global Marketing & Communication team fostering a culture of creativity accountability and continuous improvement. Serve as a brand ambassador for the company.
Design implement and monitor effective marketing strategies that are aligned with our business goals and brand positioning that differentiates L&P in the supply chain ecosystem. Build credible marketing strategy cases considering necessary commercial and technical aspects and ensure they are executed successfully meeting financial commitments.
Manage build and drive market expansion. Build new business and continue to expand and create a customer centric approach with existing customers. Ensure they are being served globally working closely with Global Sales. Support product launches.
Responsible for all internal and external marketing communication and promotion for all products in Automotive.
Partner with internal and external teams to evaluate automotive OEMs technical requirements offering innovative marketing tools and solutions based on our clients roadmap.
Manage global marketing projects support trade shows events and congresses. Ensuring campaigns are integrated across Digital print events and tradeshows.
Manage the global marketing budget agency relationships and performance metrics.
Lead internal and external communications including media relations crisis communications and executive messaging ensure consistent and compelling storytelling across all channels and geographies.

To be successful youll need:

Masters Degree in Marketing and Commuications Business Administration or Engineering with an emphasis on product marketing
15 years of professional experience in Marketing Communications Consulting or Product Management with progressively increasing responsibilities and with experience preferably in mid-size automotive (Tier1/Tier2)
International leadership experience operating in a geographically and culturally diverse platform
Proven experience within a leadership or senior management role
Proven track record of dealing with multicultural workforces
Experience in partnering closely with sales leadership and a measurable mathematical understanding of the connection between demand generation and revenue growth.
Experience in designing building and optimizing websites social pages.

What to Do Next

Now that youve had a chance to learn more about us what are you waiting for! Apply today and allow us the opportunity to learn more about you and the value you can bring to our team. Once you apply be sure to create a profile and sign up for job alerts so you can be the first to know when new opportunities become available.

Our Values

Our values speak to our shared beliefs and describe how we approach working together.

Put People First reflects our commitment to safety and care of each other learning and development and creating an environment of mutual respect empathy and belonging.
Do the Right Thing focuses us on acting with honesty and integrity delivering the results the right way taking pride in our work and speaking the truth good or bad.
Do Great WorkTogether occurs when we engage without hierarchy collaborate as a team embrace challenges and work for the good of all of us.
Take Ownership and Raise the Bar demonstrates our responsibility to add value and make a difference challenge the status quo and biases to make things better foster innovative and creative solutions to drive impact and explore new perspectives and embrace change.

Our Commitment to You

Were actively taking steps to make sure our culture processes and practices promote equal opportunity for all. Join us!

We welcome and encourage all applicants to apply. Wed love the opportunity to consider you.

Equal Employment Opportunity/Veterans/Disability Employer

For more information about how we handle your personal data in connection with our recruiting processes please refer to the Recruiting Privacy Notice on the Privacy Notice tab located at

Required Experience:

Exec

As the Vice President Branding Marketing & Communications you will:

Lead coach and develop global Marketing & Communication team fostering a culture of creativity accountability and continuous improvement. Serve as a brand ambassador for the company.
Design implement and monitor effective marketing strategies that are aligned with our business goals and brand positioning that differentiates L&P in the supply chain ecosystem. Build credible marketing strategy cases considering necessary commercial and technical aspects and ensure they are executed successfully meeting financial commitments.
Manage build and drive market expansion. Build new business and continue to expand and create a customer centric approach with existing customers. Ensure they are being served globally working closely with Global Sales. Support product launches.
Responsible for all internal and external marketing communication and promotion for all products in Automotive.
Partner with internal and external teams to evaluate automotive OEMs technical requirements offering innovative marketing tools and solutions based on our clients roadmap.
Manage global marketing projects support trade shows events and congresses. Ensuring campaigns are integrated across Digital print events and tradeshows.
Manage the global marketing budget agency relationships and performance metrics.
Lead internal and external communications including media relations crisis communications and executive messaging ensure consistent and compelling storytelling across all channels and geographies.

To be successful youll need:

Masters Degree in Marketing and Commuications Business Administration or Engineering with an emphasis on product marketing
15 years of professional experience in Marketing Communications Consulting or Product Management with progressively increasing responsibilities and with experience preferably in mid-size automotive (Tier1/Tier2)
International leadership experience operating in a geographically and culturally diverse platform
Proven experience within a leadership or senior management role
Proven track record of dealing with multicultural workforces
Experience in partnering closely with sales leadership and a measurable mathematical understanding of the connection between demand generation and revenue growth.
Experience in designing building and optimizing websites social pages.

What to Do Next

Our Values

Our values speak to our shared beliefs and describe how we approach working together.

Put People First reflects our commitment to safety and care of each other learning and development and creating an environment of mutual respect empathy and belonging.
Do the Right Thing focuses us on acting with honesty and integrity delivering the results the right way taking pride in our work and speaking the truth good or bad.
Do Great WorkTogether occurs when we engage without hierarchy collaborate as a team embrace challenges and work for the good of all of us.
Take Ownership and Raise the Bar demonstrates our responsibility to add value and make a difference challenge the status quo and biases to make things better foster innovative and creative solutions to drive impact and explore new perspectives and embrace change.

Our Commitment to You

Were actively taking steps to make sure our culture processes and practices promote equal opportunity for all. Join us!

We welcome and encourage all applicants to apply. Wed love the opportunity to consider you.

Equal Employment Opportunity/Veterans/Disability Employer

For more information about how we handle your personal data in connection with our recruiting processes please refer to the Recruiting Privacy Notice on the Privacy Notice tab located at

Required Experience:

Exec

Key Skills

Digital Marketing
Performance Marketing
B2B Sales
Marketing
SAAS
Growing Experience
Pardot
Attribution Modeling
Marketing Automation
Customer Segmentation
Martech
Lead Generation

Apply Now

About Company

Leggett & Platt

Leggett & Platt® enhance people’s lives worldwide by designing and manufacturing innovative, distinctive products and components for use in bedding, furniture, seating, homes, offices, airplanes, and automobiles.

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