Sr. Manager, Demand Generation & Marketing Operations

At PicnicHealth were building the future of non-interventional clinical research and centered on patients. Our mission is to make it radically easier faster and more affordable to perform clinical trials and get better treatments to patients. Were replacing the legacy services-heavy model with a modern AI-first approach that unlocks insights from rich multi-modal datafrom clinical notes and imaging to lab resultsat scale. By engaging patients directly through our personal health assistant PicnicAI which meets them where theyre at and delights them along the way (with an industry leading NPS of 76) patients participate actively in the research they care about.

PicnicHealth is already a trusted partner to 7 of the top 10 pharmaceutical companies. Our work spans 40 disease areas and has supported over 60 peer-reviewed publications including an FDA submission that incorporates PicnicHealth data.

Founded in 2014 weve raised $100M from top investors like Amplify Partners Felicis Ventures B Capital Group and Y Combinator. Our business running non-interventional studies more than doubled last year and were growing even faster in 2025. Were a team of doctors patients data nerds engineers and builders reimagining how clinical research works and were just getting started!

The Opportunity

As Sr. Manager Demand Generation & Marketing Operations youll lead the strategy roadmap and execution of our full-funnel demand generation and marketing operations engine for our enterprise life science audience. This role is ideal for someone who can architect scalable programs across digital lifecycle and field channels while also rolling up their sleeves to execute campaigns optimize systems and partner closely with Business Development Commercial Operations and our LIfe Science Principals.

You will sit at the center of our growth engine shaping how we attract nurture and convert prospects through modern digital tactics marketing automation paid media analytics and events. This is a highly visible high-impact role for a marketer who combines strategic vision with operational excellence.

At PicnicHealth AI is at the core of everything we do. Were looking for individuals who are not just comfortable with but genuinely excited by and actively experimenting with the power and potential of AI.

What youll do:

Demand Generation Strategy & Execution

• Develop and own the demand generation strategy roadmap and integrated campaign plans across paid social search digital advertising email and website channels.
• Build and execute upsell expansion and account-based marketing (ABM) campaigns aligned to pipeline and revenue goals.
• Manage digital advertising and third-party media placements including budget planning targeting and optimization.
• Partner with Engineering to improve website back-end and own technical SEO implementation driving conversion performance as needed.
• Lead email marketing strategy including segmentation nurture programs and lifecycle journeys.

Marketing Operations

• Build and own our Salesforce and HubSpot sync management overall HubSpot administration data quality and process improvements.
• Build and refine analytics reporting dashboards attribution models and performance insights across channels in HubSpot
• Partner with Commercial Operations and Business Development on lead management strategy scoring and routing.
• Manage MarTech procurement vendor relationships renewals and platform optimization. Our infrastructure stack today includes: HubSpot Webflow SemRUSH Amplitude and among others

Field Marketing & Campaign Support

• Lead strategy and execution for conferences webinars and event-based campaigns.
• Oversee and maintain conference and event budgets reporting on ROI of successful events
• Coordinate with sales teams to ensure field readiness pre/post-event outreach and on-site support.
• Partner with BDRs to develop account outreach frameworks and conference follow-up strategies.

What Youll Bring:

• Bachelors degree in Marketing Communications Business or a related field.
• 7 years of experience in demand generation marketing operations or integrated marketing roles within B2B life science/ pharma environments.
• Deep hands-on expertise with marketing automation and CRM systems (HubSpot Salesforce).
• Strong analytical skills with experience in reporting dashboards attribution and data-driven decision-making.
• Demonstrated ability to manage complex projects cross-functional stakeholders and multiple concurrent initiatives.
• Experience owning or directly managing MarTech tools processes system administration and data integrity.
• Focus on and successful experimentation with integrating AI into your standard practices and workflows and ideas for new applications here at PicnicHealth.

We expect all team members to be amazing in their roles and ultimately to move the PicnicHealth mission forward.

What is clinical research and why will PicnicHealth win

Clinical research is the industry responsible for conducting studies to evaluate the effectiveness of drugs and treatments. Better trials lead to faster more cost-effective drug development ultimately resulting in more and improved treatments for patients. However the process remains highly inefficient. Trials are a major bottleneck in drug development and the promising advancements in biotech cannot translate to real patient impact unless clinical research becomes faster and more efficient

The industry runs on outdated technology and manual processes. Research sites (hospitals academic centers doctors offices) are overburdened and under-resourced. Contract research organizations (CROs) the organizations that traditionally run clinical trials for life sciences companies typically throw hundreds-of-thousands of man-hours wrangling sites and cobbling together vendor software.

PicnicHealth has built technology that uniquely positions us to run faster cheaper and more flexible studies while removing burden from sites:

• PicnicAI (trained on 350M clinician annotations over 100k patient records) is the only system that can effectively access and structure all participant EMR data trials need
• Our AI health assistant (NPS of 76 in 2024) guides participants through study activities and enables most to be done at home
• Were an integrated solution virtual site CRO and software platform with AI built in from the ground up initially focusing on non-interventional research.
• form with AI built in from the ground up initially focusing on non-interventional research.

The other perks & benefits you get when you work at PicnicHealth

We pay competitive salaries. Everyone on the team is an owner: all full time employees get competitive equity.

Target Base Salary Range: $130K - $150K

The base salary PicnicHealth offers may vary depending upon the scope complexity and autonomy of the position and on the candidates job-related knowledge skills and experience.

Were a remote first company with teammates spread across the US. We support in-person gatherings including co-working spaces and multi-day onsites to build connections and move forward strategic initiatives. Expect to travel 2-4 times a year. For our team members in the Bay Area who prefer to work in person we can offer a hybrid set up to work from the SF office on a flexible schedule.

You also get:

• Comprehensive benefits including above market Health Dental Vision
• Family friendly environment
• Flexible time off
• 401k plan
• Free PicnicHealth account
• Equipment and internet funds for home office set up
• Wellness Stipend

PicnicHealth is committed to promoting an inclusive work environment free of discrimination and harassment. We value a diverse and balanced team where everyone can belong.