Graphic Designer creates visual concepts like logos layouts and images using software or by hand to communicate ideas for branding marketing and advertising across print and digital media collaborating with teams to translate briefs into compelling designs managing projects and ensuring brand consistency. Key duties include conceptualizing visuals selecting typography/colors preparing files for various platforms (web print social) and revising designs based on feedback all while staying current with design trends and software.
Key Responsibilities:
Conceptualize & Design: Develop visual concepts for logos websites ads brochures packaging social media graphics etc..
Collaborate: Work with marketing content and brand teams to understand project needs and deliver cohesive messaging.
Create Visuals: Use design software (Adobe Creative Suite Figma) to build graphics choosing layouts colors and fonts.
Prepare Files: Produce final artwork ensuring its ready for print or digital use.
Manage Projects: Handle multiple projects meet deadlines and manage budgets.
Maintain Brand: Ensure all designs adhere to established brand guidelines and visual identity.
Stay Current: Keep up with new design trends software and technology.
Essential Skills & Tools:
Software: Proficiency in Adobe Photoshop Illustrator InDesign Figma.
Technical Skills: Typography color theory layout design visual communication.
Soft Skills: Creativity problem-solving communication project management attention to detail.
Where They Work:
In-house for companies (marketing/creative departments).
Advertising and graphic design agencies.
Self-employed (freelance).