At Lytx Product Marketing Managers play a critical role in translating innovation into this role youll partner closely with Product Sales Marketing and Client Success to bring industry-leading solutions to marketsolutions that help create a world where every journey ends with a safe return. Guided by our belief that safety is core data informs and video transforms we turn insights into meaningful actionhelping our clients improve safety efficiency and financial performance.
This Product Marketing Manager will be focused on go-to-market strategy and execution for Lytxs hardware and edge intelligence portfolio. That includes our AI-powered dash cams asset trackers cables and the software systems that support device health management provisioning and administrative tools. Youll help shape how we tell the story of our cutting-edge technologyand why it matters to modern connected fleets.
This is a great fit for someone whos passionate about technology and curious about how connectivity AI and IoT come together to empower fleets in the real world.
Youll Get To
Own Product Launches: Drive go-to-market planning and execution for hardware releases and enhancementsincluding AI-powered dash cams asset trackers accessories and supporting software tools.
Bridge Hardware and Software Messaging: Translate complex technical capabilities into clear benefit-driven messaging that resonates with fleet managers IT decision-makers and operations leaders.
Act as a Technology Translator: Deep dive into Lytxs edge intelligence connectivity features and admin tools to help stakeholders understand value scalability and ROI.
Develop High-Quality Content: Collaborate with Marketing to create assets that highlight Lytxs differentiated hardware portfolioincluding sell sheets videos blog content and internal tools.
Support Sales Enablement: Build sales tools like pitch decks comparison guides one-pagers and FAQs to equip revenue teams with the knowledge and materials they need to sell confidently.
Act as Voice of the Customer: Listen to Gong calls attend customer meetings and help define personas that shape messaging and influence roadmap decisions.
Inform Campaign Strategy: Provide messaging frameworks feature highlights and audience insights to support integrated marketing campaigns across channels.
Monitor Market Trends and Competitors: Stay informed on our competitors as well as IoT connectivity and commercial device trends to keep Lytx positioned as the technology leader.
Represent Lytx at Protect and Industry Events: Support field marketing efforts gather competitive intelligence and elevate our presence at tradeshows and customer-facing events.
What Youll Need
3-5 years of experience in product marketing or a related role
Bachelors degree or equivalent experience
Experience with B2B SaaS hardware connected devices or telematics preferred
A strong interest in AI IoT and edge computingand the ability to communicate technical concepts clearly
Excellent research skills and the ability to turn insights into actionable recommendations
Strong cross-functional collaboration skills
Benefits:
Salary is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is:
$136000.00 - $172000.00Innovation Lives Here
Together we help save lives on our roadways!
Lytx Inc. is proud to be an equal opportunity employer. Were committed to building a diverse and inclusive workforce and do not discriminate based on race color religion sex sexual orientation gender identity or expression gender genetic information uniformed service national origin age veteran status disability pregnancy or any other status protected by federal or state law. We are committed to providing reasonable accommodation for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation please email . Lytx conducts background checks on applicants who receive a conditional offer of employment in accordance with applicable local state federal and regional laws. Qualified applicants with arrest or conviction records will be considered. Background check results may potentially result in the withdrawal of a conditional offer of employment and will be made in accordance with all applicable local state federal and regional laws.
Required Experience:
Manager