KERING EYEWEAR Smart Glasses Sr Brand Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Summary
About usKering Eyewear part of the global Luxury group Kering is the most relevant player in the Luxury Eyewear market segment. We design develop manufacture and distribute eyewear that blends creativity innovation and quality. Our portfolio spans a wide range of iconic brands including Gucci Cartier Saint Laurent Bottega Veneta Balenciaga McQueen Valentino Chloé Alaïa Montblanc Dunhill Puma and our proprietary brands LINDBERG Maui Jim and Zeal Optics. By combining industry expertise with a commitment to sustainability we help our brands redefine design and craft eyewear that captivates consumers worldwide.
Job Description
The opportunity
You will play a pivotal role from day one in launching our luxury Smart Glasses a groundbreaking category-defining project in which technology meets the highest level of design excellence.
You will have global responsibility to orchestrate seamless brand management execution across Marketing Communication Product and Sales teams shaping strategic direction both cross-functionally and in collaboration with one of the worlds leading Big Tech companies.
You will bring a strong expertise in wearables technology brand strategy and design.
You possess a global mindset and a passion for creativity and innovation generating ideas and solutions that drive growth and create impact.
How you will contribute
- Lead the Smart Glasses category strategy balancing cutting-edge technological innovation and brand identity.
- Interpret emerging market trends in wearable technology AI integration and digital lifestyle translating these insights into strategic opportunities and innovative consumer-focused brand experiences.
- Translate deep consumer understanding and market analysis into high-impact marketing initiatives that drive category adoption and deliver tangible business results.
- Champion the brand narrative by crafting a compelling brand story around the technology ensuring strict adherence to the brands established identity and codes.
- Drive the Smart Glasses collection plan in collaboration with the Design team integrating consumer analysis technological insights design trends and brand objectives into a cohesive product roadmap.
- Define the pricing strategy ensuring consistency with the brand image and market positioning.
- Develop the comprehensive marketing plan and budget setting goals and activating them across all levers.
- Define and execute an integrated omnichannel go-to-market strategy working in close collaboration with Business Development and the Commercial teams.
- Be a smart team leader.
Who you are
- Masters degree in Management Marketing or a related field.
- 7 years in tech driven brand product or marketing role within wearables consumer electronics smart health IoT. Additional fashion / luxury expertise will be a plus.
- Strong passion for technology wearables AI and digital experiences.
- Explorer and innovator mindset: curiosity creativity and entrepreneurial drive.
- Refined aesthetic sensitivity with a passion for luxury and fashion.
- Outstanding communication and excellent project management skills with a proven ability to work cross-functionally in a global environment.
- Fluency in English and Italian. Other languages are considered a plus.
- Advanced proficiency with the MS Office suite.
Why work with us
This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Job Type
RegularStart Date
Schedule
Full timeOrganization
KERING EYEWEAR S.P.A.Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
As a world-class Luxury group, Kering promotes a modern and sustainable luxury at the service of creation that translates into unique and authentic experiences.
