SR DIR, Communications

SR DIR Communications

Works with the SCM team faculty and university leadership to plan and direct long-range communications strategies that support university priorities.

• Develops implements and assesses integrated communications strategies to enhance the image and reputation of UF nationally and globally.
• Translates institutional strategies into integrated communications and public relations objectives and facilitates the development of the institutions communications plan.
• Implements integrated communications plans for strategic initiatives ensuring plans are synergistic with our branding efforts and uphold the integrity of the universitys reputation.
• Works collaboratively with faculty and staff to develop communications plans and formulate strategies for guiding university-wide content creation operations.
• Monitors media coverage evaluates the success of communications strategies analyzes media reports and recommends improvements for future endeavors.
• Meets with college and unit leaders to identify media and public relations opportunities where SCM can provide support and/or resources to aid in the elevation and promotion of goals services missions etc.
• Develops measures to ensure goals are achieved and utilizes these measures to provide feedback and recommendations for changes.

Manages the team that executes on the universitys long-range communications plans in coordination with communications and marketing colleagues from across the enterprise.

• Directs/oversees proactive content creation and strategy media relations and internal Senior communications.
• Guides the team in fostering relationships with key constituents internal clients and the media to enhance awareness of UFs programs services and resources.
• Leads collaborative development and execution of communications plans.
• Establishes and monitors staff performance and developmental goals assigns accountabilities sets objectives determines priorities and conducts performance reviews.
• Identifies creates and supports opportunities for team members to develop stories and work on projects that provide professional growth while furthering UFs strategic objectives.
• Promotes a culture of high performance and continuous improvement that values learning and commitment to quality.
• Directs and supervises workflow assigning stories press releases and other projects.
• Identifies and shares industry trends and best practices.
• Oversees efficient and effective use of the teams budget.

$120k - $145k commensurate with education and experience.

Masters degree in an appropriate area and six years of relevant experience; or a bachelors degree in an appropriate area and eight years of relevant experience.

• Minimum of 7-10 years of experience in higher education marketing and communications with a 5 years leading and mentoring teams
• Strong creative leader with ability to bring abstract thoughts/ideas to fruition while maintaining a perspective on the intention of the strategic objectives
• Exceptional knowledge of communications strategy and management concepts and practices.
• Exceptional written and verbal communication skills.
• Experience developing communications strategies and setting priorities.
• Working knowledge of state and federal government relations.
• Special expertise in print and online publications and production.
• Ability to deliver high quality work in a high-volume multiple-project environment.
• Effective leadership interpersonal and team collaboration skills; must build good working relationships with staff leaders external stakeholders and the media.

In order to be considered you must upload your letter of interest CV/resume and list of 3 professional references with current contact information.

Please note that this is an in-person position located on our main campus in Gainesville Florida. Relocation assistance may be available.

Application must be submitted by 11:55 p.m. (ET) Sunday January 11 2026.