(USA) Senior Manager, Marketing Planning And Strategy
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Job Location:
Hoboken, NJ - USA
Monthly Salary:
$ 108000 - 216000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Position Summary...
What youll do...
Job Description
About Walmart Connect
At Walmart Connect we connect brands to Walmarts 150 million weekly shoppers through meaningful measurable media experiences. Were redefining retail media by helping advertisers reach customers where it matters most across digital social and in-store environments. As Walmarts closed-loop media business our mission is to help brands grow while enhancing the shopping experience for customers. To bring that mission to life we need creative communicators and storytellers who can shape how Walmart Connect shows up to the world consistently clearly and boldly.
About the role
Were looking for a strategic and creative Senior Manager Social Strategy to shape how Walmart Connect shows up on social starting with LinkedIn our primary storytelling this role youll lead the strategy content approach and performance measurement for LinkedIn while building the roadmap for Walmart Connects future social presence. Youll balance creativity and strategy crafting punchy scroll-stopping content that elevates our voice in retail media while establishing scalable processes analytics and advocacy programs. Youll work cross-functionally with Comms Creative Events Product Marketing Sales and more to ensure social becomes a powerful channel for storytelling visibility and engagement. This role reports to the Director Brand & Content Strategy.
Key Responsibilities
Social Strategy & Governance
- Lead the LinkedIn channel strategy overseeing content planning publishing cadence tone and community engagement.
- Create and manage a formalized intake process for internal stakeholders (Growth Marketing Events Sales Comms Product Marketing etc.) to submit requests ensuring priorities are clear and timelines are met.
- Develop and maintain a social calendar informed by the broader Marketing calendar key events and thought leadership opportunities.
- Balance reactive moments with proactive social-first storytelling including recurring series behind-the-scenes looks and data-driven insights.
Content Creation & Amplification
- Translate long-form content (e.g. event recaps announcements research) into short engaging and shareable posts designed for LinkedIn audiences.
- Partner with design and video teams to bring content to life visual and video skills are a plus.
- Develop and execute 360 social strategies for Tier 1 events driving cohesive pre- during- and post-event storytelling across owned earned and partner channels and codify best practices into a scalable social media playbook for future activations.
- Drive a holistic amplification approach across owned content internal executive advocacy and external partner or client amplification ensuring every event moment is extended and reinforced across audiences.
- Collaborate with internal partners and agency teams to ensure content aligns with Walmart Connects voice tone and visual identity.
Collaboration & Alignment
- Partner across Sales Product Marketing Comms Events and other Walmart Connect teams to distill complex initiatives into social-first compelling messaging and visuals that resonate with our audiences.
- Work closely with the Creative Growth Marketing and Brand & Content Strategy teams to set a clear social design and messaging vision ensuring all assets are optimized for LinkedIn integrated with paid amplification strategies and consistently reflect Walmart Connects brand identity and tone.
- Build a strong ongoing partnership with the Enterprise Social Team to maintain open communication share insights and identify opportunities to align on key campaigns and storytelling moments that reinforce a unified One Walmart presence.
- Act as a connector across teams driving alignment visibility and momentum for Walmart Connects social presence.
Advocacy & Amplification Programs
- Build and manage an advocacy strategy that empowers Walmart Connects partners advertisers and team members to champion our story.
- Develop toolkits messaging and campaigns that encourage partner amplification and create a consistent brand voice through the ecosystem.
- Cultivate external advocates (brands agencies thought leaders) to strengthen Walmart Connects industry presence and credibility.
Performance & Insights
- Define and track key LinkedIn metrics reach engagement impressions share of voice and benchmark performance.
- Provide regular reports and insights to demonstrate impact and identify content themes that resonate.
- Partner with Brand Strategy and Insights teams to connect social performance to brand perception and awareness goals.
Innovation & Future Channel Exploration
- Begin exploring emerging social channels relevant to the B2B and retail media landscape (e.g. TikTok for Business YouTube Threads).
- Identify opportunities for scalable test-and-learn pilots that expand Walmart Connects reach to new audiences.
- Bring forward best practices competitive insights and innovative ideas to keep the brand at the forefront of social storytelling.
Core Skills & Competencies
- Exceptional writer sharp clear and creative across both long-form storytelling and short-form high-impact copy.
- Strategic understanding of LinkedIn as a brand storytelling and thought leadership platform.
- Strong grasp of social content strategy governance and stakeholder intake processes.
- Proven ability to lead and mentor contractors or external partners while remaining comfortable as a hands-on individual contributor.
- Design and video sensibility able to brief creative effectively and ensure assets are optimized for performance.
- Data-driven and analytical mindset; skilled at translating performance metrics into insights and recommendations.
- Deep understanding of B2B or retail media communications with the ability to craft messages that balance creativity and credibility.
- Strong collaboration and relationship-building skills across Marketing Creative Sales and Leadership teams.
Key Outputs
- Annual social calendar in alignment with the broader editorial calendar ensuring consistency across campaigns events product launches and brand priorities
- Formalized social intake and approval process
- Post-event social content (recaps highlight videos thought leadership amplification)
- Advocacy program framework for partners
- Monthly social performance dashboards and insights
- Future social channel exploration strategy
Minimum Qualifications
- 10 years of experience in social media strategy content marketing or digital communications preferably for a large brand media company or agency.
- Proven success managing LinkedIn or B2B social channels that drive brand awareness and engagement.
- Exceptional writing skills with experience crafting social-first content for executive or brand voices.
- Bachelors degree in Marketing Communications Journalism or related field.
- Design or video experience (hands-on or collaborative) a plus.
- Experience managing advocacy or ambassador programs.
- Familiarity with social analytics tools.
- Experience in retail media digital advertising or B2B tech.
- Comfortable experimenting with emerging channels like TikTok for Business YouTube or Threads for thought leadership content.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility see .
Hoboken New Jersey US-10279 Los Angeles California US-10988: The annual salary range for this position is $108000.00 - $216000.00
San Bruno California US-08848: The annual salary range for this position is $117000.00 - $234000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications.
Bachelors degree in Business Marketing Communications or related field and 3 years experience in marketing or related field OR 7 yearsexperience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed there are no preferred qualifications.
Leading cross-functional projects Marketing or related field Supervisory experienceMasters: Business AdministrationPrimary Location...
221 River St Hoboken NJ 07030 United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Required Experience:
Senior Manager
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
Walmart started with one man. In 1962, Sam Walton began with just one store and one mission: help people save money so they could live better. As a growing global digital enterprise and with over 11,500 stores, we maintain Mr. Sam’s vision, but now, we are able to help more customers ... View more
